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David Wilson Editorial Outlook

Created 18 Oct 2021| Updated 19 Oct 2021 | 24 articles

This collection was created as a memorial to David Wilson, the founding editor of the Journal of Business-to-Business Marketing. It includes some of his own articles as well as those that reflect on his career, publications, outlook, and impact on the field of Marketing.

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Article
A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing
Leslier Valenzuela-Fernandez, José M. Merigó, J. David Lichtenthal & Carolina Nicolas

Originally published in Journal of Business-to-Business Marketing, Volume: 26, Number: 1 (02 Jan 2019)

Published online: 31 Jan 2019
AbstractforA Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing | Full Text | References | PDF (2.4 MB) | EPUB
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Article
JBBM at 21: Theme Reflections One Year Later, with a Design View of B-to-B Marketing Field and Closing Tribute to David T. Wilson
Carlos M. Rodriguez

Originally published in Journal of Business-to-Business Marketing, Volume: 23, Number: 1 (02 Jan 2016)

Published online: 15 Apr 2016
AbstractforJBBM at 21: Theme Reflections One Year Later, with a Design View of B-to-B Marketing Field and Closing Tribute to David T. Wilson | Full Text | References | PDF (150.1 KB)
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Editorial
From the EDITOR in Chief: The JBBM at 21
J. David Lichtenthal

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
First Page PreviewforFrom the EDITOR in Chief: The JBBM at 21 | Full Text | References | PDF (163.1 KB)
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Editorial
In Memorial—[email protected]
J. David Lichtenthal

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
CitationforIn Memorial—[email protected] | Full Text | PDF (55.1 KB)
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Article
AT 21—The JBBM Comes of Age: Assessment and Outlook
Venkatapparao Mummalaneni & J. David Lichtenthal

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
AbstractforAT 21—The JBBM Comes of Age: Assessment and Outlook | Full Text | References | PDF (292.7 KB)
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Article
Every Future Needs a Past:1 A Personal View of the History of JBBM
Klaus Backhaus

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
AbstractforEvery Future Needs a Past:1 A Personal View of the History of JBBM | Full Text | References | PDF (244.5 KB)
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Article
Relevant for Whom? An Essay to Celebrate JBBM’s 21st Anniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers
Michael J. Baker

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
AbstractforRelevant for Whom? An Essay to Celebrate JBBM’s 21st Anniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers | Full Text | References | PDF (135.9 KB)
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Article
JBBM at 21 with a Tribute to David T. Wilson: Founding Editor of the Journal of Business-to-Business Marketing
Paul S. Busch

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
AbstractforJBBM at 21 with a Tribute to David T. Wilson: Founding Editor of the Journal of Business-to-Business Marketing | Full Text | References | PDF (166.5 KB)
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Article
Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21
Michael D. Hutt & Beth A. Walker

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
AbstractforBridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21 | Full Text | References | PDF (93.4 KB)
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Article
JBBM at 21: Variety of Theories, Methods, and Countries While Giving Further Voice to Emerging Markets Within Africa
Dawn Iacobucci & Vincent Onyemah

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
AbstractforJBBM at 21: Variety of Theories, Methods, and Countries While Giving Further Voice to Emerging Markets Within Africa | Full Text | References | PDF (633 KB)
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Article
The Journal of Business-to-Business Marketing at 21 and My Perspective on the Field of B to B Marketing
Robert E. Spekman

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
AbstractforThe Journal of Business-to-Business Marketing at 21 and My Perspective on the Field of B to B Marketing | Full Text | References | PDF (111.2 KB)
  • 424 Views
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Article
Constructing Business-to-Business Marketing Models that Overcome the Limitations in Variable-Based and Case-Based Research Paradigms
Arch G. Woodside

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
AbstractforConstructing Business-to-Business Marketing Models that Overcome the Limitations in Variable-Based and Case-Based Research Paradigms | Full Text | References | PDF (595.1 KB)
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Article
A Scientometric Analysis of Publications in the Journal of Business-to-BusinessMarketing 1993–2014
Louise Young, Ian Wilkinson & Andrew Smith

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
AbstractforA Scientometric Analysis of Publications in the Journal of Business-to-BusinessMarketing 1993–2014 | Full Text | References | PDF (450.2 KB)
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Article
At 21—The Journal of Business-to-Business Marketing Book Review Section with an Analysis of Book Reviews Rendered: Looking Toward the Future
Daniel Schepis, Sharon Purchase & Ross Brennan

Originally published in Journal of Business-to-Business Marketing, Volume: 22, Number: 1-2 (03 Apr 2015) The JBBM at 21—with Dedication to David T. Wilson

Published online: 11 Jun 2015
AbstractforAt 21—The Journal of Business-to-Business Marketing Book Review Section with an Analysis of Book Reviews Rendered: Looking Toward the Future | Full Text | References | PDF (251 KB)
  • 270 Views
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Article
EDITORIAL
David T. Wilson

Originally published in Journal of Business-to-Business Marketing, Volume: 2, Number: 2 (13 Jul 1995)

Published online: 26 Oct 2008
AbstractforEDITORIAL | PDF (28.4 KB)
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Article
FROM THE EDITOR ELECT
J. David Lichtenthal

Originally published in Journal of Business-to-Business Marketing, Volume: 2, Number: 2 (13 Jul 1995)

Published online: 26 Oct 2008
AbstractforFROM THE EDITOR ELECT | PDF (40 KB)
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Article
Essay: Technology in the Classroom: Teaching Business Marketing in the 21st Century
Richard P. Vlosky & David T. Wilson

Originally published in Journal of Business-to-Business Marketing, Volume: 5, Number: 1-2 (16 Dec 1998)

Published online: 22 Oct 2008
AbstractforEssay: Technology in the Classroom: Teaching Business Marketing in the 21st Century | References | PDF (69.7 KB)
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Article
“Technology in the Classroom: Teaching Business Marketing in the 21st Century”: A Reply to Carlos M. Rodriguez
Richard P. Vlosky & David T. Wilson

Originally published in Journal of Business-to-Business Marketing, Volume: 5, Number: 1-2 (16 Dec 1998)

Published online: 22 Oct 2008
First Page Previewfor“Technology in the Classroom: Teaching Business Marketing in the 21st Century”: A Reply to Carlos M. Rodriguez | References | PDF (46.9 KB)
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Article
Business Marketing Comes of Age: A Comprehensive Review of the Literature
David A. Reid & Richard E. Plank

Originally published in Journal of Business-to-Business Marketing, Volume: 7, Number: 2-3 (13 Jun 2000)

Published online: 22 Oct 2008
AbstractforBusiness Marketing Comes of Age: A Comprehensive Review of the Literature | References | PDF (929.3 KB)
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Article
Literature Reviews, Commentaries and the State of Our Discipline with a Continuing Call for Papers
J. David Lichtenthal

Originally published in Journal of Business-to-Business Marketing, Volume: 7, Number: 4 (07 Dec 2000)

Published online: 22 Oct 2008
First Page PreviewforLiterature Reviews, Commentaries and the State of Our Discipline with a Continuing Call for Papers | References | PDF (74.3 KB)
  • 27 Views
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Article
Commentary: Thoughts on the Future of Business Marketing
David T. Wilson

Originally published in Journal of Business-to-Business Marketing, Volume: 7, Number: 4 (07 Dec 2000)

Published online: 22 Oct 2008
First Page PreviewforCommentary: Thoughts on the Future of Business Marketing | References | PDF (113.8 KB)
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Article
Sensemaking About Business-to-Business Strategies and Relationships: A Commentary on Reid and Plank's Review
Arch G. Woodside

Originally published in Journal of Business-to-Business Marketing, Volume: 7, Number: 4 (07 Dec 2000)

Published online: 22 Oct 2008
AbstractforSensemaking About Business-to-Business Strategies and Relationships: A Commentary on Reid and Plank's Review | References | PDF (86.9 KB)
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Article
A Reply to the Commentaries on “Business Marketing: A Twenty Year Review”
David A. Reid & Richard E. Plank

Originally published in Journal of Business-to-Business Marketing, Volume: 7, Number: 4 (07 Dec 2000)

Published online: 22 Oct 2008
AbstractforA Reply to the Commentaries on “Business Marketing: A Twenty Year Review” | References | PDF (112 KB)
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Editorial
Internet Integration in Business Markets
J. David Lichtenthal

Originally published in Journal of Business-to-Business Marketing, Volume: 11, Number: 1-2 (01 Mar 2004)

Published online: 12 Oct 2008
First Page PreviewforInternet Integration in Business Markets | PDF (544.1 KB)
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