Journal of Pharmaceutical Marketing & Management, Volume 1, Issue 2 (1986)

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Journal of Pharmaceutical Marketing & Management, Volume 1, Issue 2 (1986)

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Original Article

Article
Editor's Note
Mickey Smith
Page: 1
Published online: 04 Dec 2011
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Article
Foreword
Leo R. Maestripieri
Page: 3
Published online: 04 Dec 2011
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Article
Introduction
Gerald R. Shugar
Pages: 5-6
Published online: 04 Dec 2011
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Article
The CBS Consumer Model
Alice M. Henderson
Pages: 7-11
Published online: 04 Dec 2011
AbstractforThe CBS Consumer Model | PDF (139.8 KB)
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Article
The Lifetime Experience With Prescription Drug Advertising Exposed To Consumers
Tom Rockwell
Pages: 13-18
Published online: 04 Dec 2011
AbstractforThe Lifetime Experience With Prescription Drug Advertising Exposed To Consumers | PDF (146.3 KB)
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Article
Prescription Drug Advertising
A Medical View
George L. Collins
Pages: 19-22
Published online: 04 Dec 2011
AbstractforPrescription Drug Advertising | PDF (125.3 KB)
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Article
Consumer Advertising and Pharmaceuticals
A Happy Marriage?
Charles Lipton
Pages: 23-28
Published online: 04 Dec 2011
AbstractforConsumer Advertising and Pharmaceuticals | PDF (203.8 KB)
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Article
Warning: Brief Summaries May Be Hazardous to Your Health (and Wealth) or The Real Issues in Prescription Drug Advertising to Consumers
Alison Masson & Paul H Rubin
Pages: 29-43
Published online: 04 Dec 2011
AbstractforWarning: Brief Summaries May Be Hazardous to Your Health (and Wealth) or The Real Issues in Prescription Drug Advertising to Consumers | References | PDF (489.7 KB)
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Article
Medications and the Elderly
Risa Lavizzo-Mourey
Pages: 45-50
Published online: 04 Dec 2011
AbstractforMedications and the Elderly | PDF (181.1 KB)
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Article
The Boots Advertising Campaign
Elizabeth A. Moench
Pages: 51-55
Published online: 04 Dec 2011
AbstractforThe Boots Advertising Campaign | PDF (167.1 KB)
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Article
Direct-to-Consumer Promotion
Kirk R. Schueler
Pages: 57-65
Published online: 04 Dec 2011
AbstractforDirect-to-Consumer Promotion | PDF (290 KB)
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Article
Direct to the Consumer Advertising-
How Close Can We Come?
Kenneth R. Feather
Pages: 67-71
Published online: 04 Dec 2011
AbstractforDirect to the Consumer Advertising- | PDF (152 KB)
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Article
Pharmacy Financial Management
Bruce A. Berger & Robert E. Pearson
Pages: 73-90
Published online: 04 Dec 2011
AbstractforPharmacy Financial Management | References | PDF (434.7 KB)
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Article
A Selected Bibliography of Masters' Theses and Doctoral Dissertations Relevant to Pharmaceutical Management, 1980-1985
Gregory K. Tucker & James A. Owen
Pages: 91-95
Published online: 04 Dec 2011
AbstractforA Selected Bibliography of Masters' Theses and Doctoral Dissertations Relevant to Pharmaceutical Management, 1980-1985 | References | PDF (126.4 KB)
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Article
An Examination of Drug Product Substitution in Texas Two Years After Enactment of Legislation
Marvin D. Shepherd, Petcharaf Pongcharoensuk & David H. Kreling
Pages: 97-108
Published online: 04 Dec 2011
AbstractforAn Examination of Drug Product Substitution in Texas Two Years After Enactment of Legislation | References | PDF (319.1 KB)
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Article
Protecting Patients From Themselves
Self-Medication - The Pharmacy Perspective
Ronald L. Williams
Pages: 109-116
Published online: 04 Dec 2011
AbstractforProtecting Patients From Themselves | PDF (246.9 KB)
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Article
A Study of Expert Endorsement of OTC Pharmaceutical Products
Caroline LaTour & Mickey Smith
Pages: 117-128
Published online: 04 Dec 2011
AbstractforA Study of Expert Endorsement of OTC Pharmaceutical Products | References | PDF (307.2 KB)
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