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Volume 35, Issue 1

Journal of Current Issues & Research in Advertising

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Journal of Current Issues & Research in Advertising, Volume 35, Issue 1 (2014)

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Journal of Current Issues & Research in Advertising, Volume 35, Issue 1 (2014)

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Vol 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Vol 41, 2020 Vol 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Volume 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010 Vol 31, 2009 Vol 30, 2008 Vol 29, 2007 Vol 28, 2006 Vol 27, 2005 Vol 26, 2004 Vol 25, 2003 Vol 24, 2002 Vol 23, 2001 Vol 22, 2000 Vol 21, 1999 Vol 20, 1998 Vol 19, 1997 Vol 18, 1996 Vol 17, 1995 Vol 16, 1994 Vol 15, 1993 Vol 14, 1992 Vol 13, 1991 Vol 12, 1990 Vol 11, 1988 Vol 10, 1987 Vol 9, 1986 Vol 8, 1985 Vol 7, 1984 Vol 6, 1983 Vol 5, 1982 Vol 4, 1981 Vol 3, 1980 Vol 2, 1979 Vol 1, 1978

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Article

The Effects of Salient Risk-Reducing Advertisements on Consumer Attitudes and Purchase Intentions

Roger Rudolph & Roya Akhavan

Pages: 1-11

Published online: 10 Feb 2014

AbstractforThe Effects of Salient Risk-Reducing Advertisements on Consumer Attitudes and Purchase Intentions | Full Text | References | PDF (73.6 KB)

275 Views
2 CrossRef citations
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Article

Consumer Attitudes Toward Advertising in the Digital Age: A China–United States Comparative Study

Zhihong Gao, Hongxia Zhang & Sherry F. Li

Pages: 12-28

Published online: 10 Feb 2014

AbstractforConsumer Attitudes Toward Advertising in the Digital Age: A China–United States Comparative Study | Full Text | References | PDF (94.3 KB)

1468 Views
9 CrossRef citations
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Article

Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs

Hsuan-Yi Chou & Nai-Hwa Lien

Pages: 29-49

Published online: 10 Feb 2014

AbstractforOld Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs | Full Text | References | PDF (114.9 KB)

2298 Views
17 CrossRef citations
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Article

Judith Anne Garretson Folse, Stacy Landreth Grau Associate Professor of Professional Practice in Marketing, Julie Guidry Moulard & Kathrynn Pounders

Pages: 50-70

Published online: 10 Feb 2014

AbstractforCause-Related Marketing: Factors Promoting Campaign Evaluations | Full Text | References | PDF (612.5 KB)

950 Views
20 CrossRef citations
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Article

Asian Females in an Advertising Context: Exploring Skin Tone Tension

Anjala S. Krishen, Michael S. LaTour & Elnaz Jalilipour Alishah

Pages: 71-85

Published online: 10 Feb 2014

AbstractforAsian Females in an Advertising Context: Exploring Skin Tone Tension | Full Text | References | PDF (499.2 KB)

1988 Views
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Article

Advertising Trends in the Arab World: A Status Report

Morris Kalliny

Pages: 86-106

Published online: 10 Feb 2014

AbstractforAdvertising Trends in the Arab World: A Status Report | Full Text | References | PDF (418.3 KB)

382 Views
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