Journal of China Tourism Research, Volume 10, Issue 1 (2014)

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Journal of China Tourism Research, Volume 10, Issue 1 (2014)

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Chinese Hotel Branding: An Emerging Research Agenda

Guest Editors’ Note

Article
Chinese Hotel Branding: An Emerging Research Agenda
Zhuowei (Joy) Huang & Liping A. Cai
Pages: 1-3
Published online: 10 Mar 2014
First Page PreviewforChinese Hotel Branding: An Emerging Research Agenda | Full Text | PDF (75.7 KB)
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Original Articles

Article
Strategic Implications of Government Policies on the Future Group and Brand Development of State-owned Hotels in China
Qu Xiao, Hanqin Qiu Zhang, Ray Pine & Nan Hua
Pages: 4-20
Published online: 10 Mar 2014
AbstractforStrategic Implications of Government Policies on the Future Group and Brand Development of State-owned Hotels in China | Full Text | References | PDF (263.6 KB)
  • 728 Views
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Article
An Empirical Study of Customer-Based Brand Equity Model for China Economy Hotels
Han Shen, Ye Yuan, Qiqi Zhang & Jing Zhao
Pages: 21-34
Published online: 10 Mar 2014
AbstractforAn Empirical Study of Customer-Based Brand Equity Model for China Economy Hotels | Full Text | References | PDF (271.1 KB)
  • 747 Views
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Article
Brand Evaluation of Foreign versus Domestic Luxury Hotels by Chinese Travelers
Cathy H.C. Hsu
Pages: 35-50
Published online: 10 Mar 2014
AbstractforBrand Evaluation of Foreign versus Domestic Luxury Hotels by Chinese Travelers | Full Text | References | PDF (325.5 KB)
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Article
Symbolic Consumption and Brand Choice: China’s Youth Hostels for the International Travel Market
Xiaolu Sun, Philip Wang, Andrew Lepp & Linda Robertson
Pages: 51-68
Published online: 10 Mar 2014
AbstractforSymbolic Consumption and Brand Choice: China’s Youth Hostels for the International Travel Market | Full Text | References | PDF (308.2 KB)
  • 991 Views
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Article
Influence of Star Rating and Ownership Structure on Brand Image of Mainland China Hotels
Jingxian Jiang, Ulrike Gretzel & Rob Law
Pages: 69-94
Published online: 10 Mar 2014
AbstractforInfluence of Star Rating and Ownership Structure on Brand Image of Mainland China Hotels | Full Text | References | PDF (463.1 KB)
  • 693 Views
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Article
Knowledge Sharing in a Virtual Community of a Hotel Association: From Free Riders to Active Knowledge Sharers
Guojun Zeng, Huizhen Guan & Fanghong Chen
Pages: 95-119
Published online: 10 Mar 2014
AbstractforKnowledge Sharing in a Virtual Community of a Hotel Association: From Free Riders to Active Knowledge Sharers | Full Text | References | PDF (384.1 KB)
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