Health Marketing Quarterly, Volume 32, Issue 1 (2015)

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Health Marketing Quarterly, Volume 32, Issue 1 (2015)

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Original Articles

Article
How Health Managers Can Use Data Mining for Predicting Individuals’ Risks of Contracting Nosocomial Pneumonia
Louis Duclos-Gosselin, Benny Rigaux-Bricmont & René Yves Darmon
Pages: 1-13
Published online: 09 Mar 2015
AbstractforHow Health Managers Can Use Data Mining for Predicting Individuals’ Risks of Contracting Nosocomial Pneumonia | Full Text | References | PDF (388.9 KB)
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Article
The Behavioral Consequences of Service Quality: An Empirical Study in the Chinese Retail Pharmacy Industry
Yuwen Chen & Frank Q. Fu
Pages: 14-30
Published online: 09 Mar 2015
AbstractforThe Behavioral Consequences of Service Quality: An Empirical Study in the Chinese Retail Pharmacy Industry | Full Text | References | PDF (199.8 KB)
  • 832 Views
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Article
The Role of Affect in Consumer Evaluation of Health Care Services
Sandy Ng & Rebekah Russell-Bennett
Pages: 31-47
Published online: 09 Mar 2015
AbstractforThe Role of Affect in Consumer Evaluation of Health Care Services | Full Text | References | PDF (153.2 KB)
  • 370 Views
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Article
Regulatory Fit Effects on Children's Responses to Healthy Eating Promotion: An Experiment Testing Message and Celebrity Fit
Benjamin Ka Lun Cheng
Pages: 48-64
Published online: 09 Mar 2015
AbstractforRegulatory Fit Effects on Children's Responses to Healthy Eating Promotion: An Experiment Testing Message and Celebrity Fit | Full Text | References | PDF (306.7 KB)
  • 372 Views
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Article
Merging Public Relations With Health Communication in the Context of University Alcohol Prevention
John Brummette
Pages: 65-80
Published online: 09 Mar 2015
AbstractforMerging Public Relations With Health Communication in the Context of University Alcohol Prevention | Full Text | References | PDF (106.5 KB)
  • 311 Views
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Article
The Effect of Altruism on the Spending Behavior of Elderly Caregivers of Family Members With HIV/AIDS in South African Townships
Bruce R. Klemz, Christo Boshoff, Noxolo-Eileen Mazibuko & Jo Ann Asquith
Pages: 81-95
Published online: 09 Mar 2015
AbstractforThe Effect of Altruism on the Spending Behavior of Elderly Caregivers of Family Members With HIV/AIDS in South African Townships | Full Text | References | PDF (431.5 KB)
  • 192 Views
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Article
Health Care Information Seeking and Seniors: Determinants of Internet Use
Xiaojing Sheng & Penny M. Simpson
Pages: 96-112
Published online: 09 Mar 2015
AbstractforHealth Care Information Seeking and Seniors: Determinants of Internet Use | Full Text | References | PDF (197 KB)
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