Health Marketing Quarterly, Volume 38, Issue 2-3 (2021)

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Health Marketing Quarterly, Volume 38, Issue 2-3 (2021)

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COVID-19 IMPACT ON HEALTHCARE MARKETING; GUEST EDITORS: ROBERT STEVENS, DAVID LOUDON

 

Introduction
Introduction to HMQ special COVID-19 Issue
Robert Stevens (Co-Editor) Ph.D. & David Loudon (Co-Editor) Ph.D.
Page: 51
Published online: 30 Nov 2021
CitationforIntroduction to HMQ special COVID-19 Issue | Full Text | PDF (109.2 KB) | EPUB
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Article
How to improve patient satisfaction behavioral compliance and hospital image through nurse caring: Strategizing for healthcare during COVID-19
Firas AlOmari
Pages: 52-69
Published online: 06 Oct 2021
AbstractforHow to improve patient satisfaction behavioral compliance and hospital image through nurse caring: Strategizing for healthcare during COVID-19 | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Updating an empirical investigating risk perceptions associated with national ID cards in the wake of the global Covid-19 pandemic
Alan D. Smith
Pages: 70-90
Published online: 23 Sep 2021
AbstractforUpdating an empirical investigating risk perceptions associated with national ID cards in the wake of the global Covid-19 pandemic | Full Text | References | PDF (1.8 MB) | EPUB
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Article
Destigmatizing public health concerns and supply of COVID-19 vaccines
Sarah Akel, Fatin Bleibel, Genevieve Hale & Nile M. Khanfar
Pages: 91-97
Published online: 22 Aug 2021
AbstractforDestigmatizing public health concerns and supply of COVID-19 vaccines | Full Text | References | PDF (659 KB) | EPUB
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Article
COVID-19 information: Does political affiliation impact consumer perceptions of trust in the source and intent to comply?
Diana L. Haytko, Enping (Shirley) Mai & Brian J. Taillon
Pages: 98-115
Published online: 18 Oct 2021
AbstractforCOVID-19 information: Does political affiliation impact consumer perceptions of trust in the source and intent to comply? | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Factors determining intention to vaccinate against Covid-19: A developing nation perspective
Ruchi Garg, Ritu Chhikara, Sakhhi Chhabra & Alok Bhardwaj
Pages: 116-129
Published online: 11 Oct 2021
AbstractforFactors determining intention to vaccinate against Covid-19: A developing nation perspective | Full Text | References | PDF (1 MB) | EPUB
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Article
Investigating into the critical factors supporting healthy independent longevity: A proposition of a conceptual model with measurements during and beyond COVID-19 pandemic
Hiroko Oe & Yasuyuki Yamaoka
Pages: 130-149
Published online: 23 Oct 2021
AbstractforInvestigating into the critical factors supporting healthy independent longevity: A proposition of a conceptual model with measurements during and beyond COVID-19 pandemic | Full Text | References | PDF (1.4 MB) | EPUB
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Article
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China covid-19 vaccination intention
Usep Suhud & Mamoon Allan
Pages: 150-167
Published online: 10 Oct 2021
AbstractforThe impact of animosity, brand image, consumer boycott, and product judgment on made-in-China covid-19 vaccination intention | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations
Md. Mahiuddin Sabbir, Khan Md Raziuddin Taufique & Marzia Nomi
Pages: 168-187
Published online: 13 Oct 2021
AbstractforTelemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations | Full Text | References | PDF (1.7 MB) | EPUB
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Article
Consumer preferences for health insurance, in the wake of covid-19: Ranked features and customer segments
Arpita Dutta & Ankit Singh
Pages: 188-204
Published online: 10 Oct 2021
AbstractforConsumer preferences for health insurance, in the wake of covid-19: Ranked features and customer segments | Full Text | References | PDF (1.7 MB) | EPUB
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Article
Communicating bad news of COVID-19: An empirical study of patients’ preferences in India
Sakhhi Chhabra & Smitha Girija
Pages: 205-221
Published online: 15 Oct 2021
AbstractforCommunicating bad news of COVID-19: An empirical study of patients’ preferences in India | Full Text | References | PDF (1.2 MB) | EPUB
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