Journal of Political Marketing, Volume 14, Issue 1-2 (2015)

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Journal of Political Marketing, Volume 14, Issue 1-2 (2015)

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Political Branding

Guest Editorial

Article
Introduction: Political Branding
Catherine Needham & Gareth Smith
Pages: 1-6
Published online: 19 Mar 2015
First Page PreviewforIntroduction: Political Branding | Full Text | References | PDF (49.3 KB)
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Articles

Article
Politics and Image: The Conceptual Value of Branding
Margaret Scammell
Pages: 7-18
Published online: 19 Mar 2015
AbstractforPolitics and Image: The Conceptual Value of Branding | Full Text | References | PDF (86.6 KB)
  • 6441 Views
  • 43 CrossRef citations
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Article
Toward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties
Dianne Dean, Robin Croft & Christopher Pich
Pages: 19-34
Published online: 19 Mar 2015
AbstractforToward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties | Full Text | References | PDF (245.3 KB)
  • 1538 Views
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Article
Dimensions of Political Party “Personality” Perception
Oleg Gorbaniuk, Kaja Kusak, Aneta Kogut & Marta Kustos
Pages: 35-63
Published online: 19 Mar 2015
AbstractforDimensions of Political Party “Personality” Perception | Full Text | References | PDF (276.9 KB)
  • 1019 Views
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Article
How to Manage a Party Brand: Empirical Perspectives on Electoral Probability and Internal Conflict
Helmut Schneider & Frederik Ferié
Pages: 64-95
Published online: 19 Mar 2015
AbstractforHow to Manage a Party Brand: Empirical Perspectives on Electoral Probability and Internal Conflict | Full Text | References | PDF (541.2 KB)
  • 1195 Views
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Article
Political Branding: The Tea Party and Its Use of Participation Branding
Robert Busby & Sue Cronshaw
Pages: 96-110
Published online: 19 Mar 2015
AbstractforPolitical Branding: The Tea Party and Its Use of Participation Branding | Full Text | References | PDF (107.3 KB)
  • 1569 Views
  • 20 CrossRef citations
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Article
Interactivity and Branding: Public Political Communication as a Marketing Tool
Darren G. Lilleker
Pages: 111-128
Published online: 19 Mar 2015
AbstractforInteractivity and Branding: Public Political Communication as a Marketing Tool | Full Text | References | PDF (306.9 KB)
  • 2213 Views
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Article
Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders
Richard Speed, Patrick Butler & Neil Collins
Pages: 129-151
Published online: 19 Mar 2015
AbstractforHuman Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders | Full Text | References | PDF (463.4 KB)
  • 5781 Views
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Article
Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index
Wojciech Cwalina & Andrzej Falkowski
Pages: 152-174
Published online: 19 Mar 2015
AbstractforPolitical Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index | Full Text | References | PDF (284.4 KB)
  • 2127 Views
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Article
Self-Referencing and Political Candidate Brands: A Congruency Perspective
Francisco Guzmán, Audhesh K. Paswan & Eric Van Steenburg
Pages: 175-199
Published online: 19 Mar 2015
AbstractforSelf-Referencing and Political Candidate Brands: A Congruency Perspective | Full Text | References | PDF (428.8 KB)
  • 1081 Views
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Article
Branding the Image of a Fox: The Psychological Profile of EU President Herman Van Rompuy
Christ'l De Landtsheer & Philippe De Vries
Pages: 200-222
Published online: 19 Mar 2015
AbstractforBranding the Image of a Fox: The Psychological Profile of EU President Herman Van Rompuy | Full Text | References | PDF (619.5 KB)
  • 558 Views
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