Since 2012, the Journal of Management & Marketing in Healthcare has been published under the new title International Journal of Healthcare Management.
The International Journal of Healthcare Management serves all those directly involved in, or concerned with, the organisation, delivery, marketing and management of healthcare services, at a strategic and operational level. It provides a peer-reviewed forum for the publication of briefings, discussion, applied research, case studies, expert comment and analysis on the key issues affecting the management and marketing of this sector.
Healthcare providers exist in a turbulent political and social environment with increasing demands being placed on them to pursue equality, quality, responsiveness, efficiency and affordability. Effective management and marketing of this sector is becoming an increasingly important area for the industry to address. As such, the Journal's scope addresses issues of concern to healthcare service providers – whether in the private, statutory or voluntary sectors – and seeks to cover the management and marketing of the full range of healthcare services.
The Journal's content addresses the diverse range of disciplines that healthcare services management and marketing draws upon and its international scope and aims give special focus to management issues arising from the free movement of patients, e-health, personalised medicine, and the related new challenges of tailoring treatment modelling to the individual patient. Topics of interest also include:
• new and emerging health policies
• cost-effective and efficient delivery of services
• healthcare marketing
• social marketing
• healthcare systems development and reforms
• healthcare related behaviours and compliance
• disease management
• information and communication technology
• electronic patient records
• funding and finance
• health staff issues
• public community
• media relations
Authors can choose to publish gold open access in this journal.
Read the Instructions for Authors for information on how to submit your article.
![Sample our Health and Social Care journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/110811/Subject-Sample-2021-Health-Social-Care.jpg"})