About this journal
Aims and scope
The Journal of Marketing Communications is a double-anonymized peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.
Issues that the journal covers include:
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Marketing communications - communications via any or all of the marketing mix elements.
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The way(s) marketing mix elements are interrelated and operationalised for communication purposes in the marketing planning process
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The general area of corporate communication as it relates to the development of communication programs designed to influence the support of, and relationships with, various stakeholder groups.
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Promotional elements - this not only includes the disciplines of advertising, sales promotion, marketing public relations, and personal selling, but also includes direct marketing, sponsorship, and Internet communications.
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Promotional management in terms of strategy development, implementation, and evaluation.
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The mechanism or process of developing effective communication strategies via specific case studies.
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Behavioural foundations of marketing communications and promotion management including semiotics, consumer behaviour, attitudes and persuasion, source and message factors, diffusion of innovation, and adoption.
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Effects of changing environmental circumstance on marketing communications and promotional strategy - budget allocation, messages, and media vehicles adopted.
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Issues such as brand equity, brand investment, brand marketing and performance, marketing communications ROI, the role of research in marketing communications, integrated marketing communication, relationship marketing, and on- and off-line marketing activities.
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Examples of sound or innovative company or teaching practice in relation to marketing communication activities or promotional management.
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Corporate communication and its interface with marketing communication.
Peer Review Policy
All papers in this journal have undergone rigorous peer review, based on initial editor screening, and double anonymized review by two anonymous reviewers.
Authors should also review the journal guidance around requirements for ethics statements for human participant research papers, located here.
Journal metrics
Usage
- 266K annual downloads/views
Citation metrics
- 7.7 (2023) CiteScore (Scopus)
- Q1 CiteScore Best Quartile
- 1.197 (2023) SNIP
- 0.903 (2023) SJR
Speed/acceptance
- 71 days avg. from submission to first decision
- 77 days avg. from submission to first post-review decision
- 10 days avg. from acceptance to online publication
- 30% acceptance rate
Understanding and using journal metrics
Journal metrics can be a useful tool for readers, as well as for authors who are deciding where to submit their next manuscript for publication. However, any one metric only tells a part of the story of a journal’s quality and impact. Each metric has its limitations which means that it should never be considered in isolation, and metrics should be used to support and not replace qualitative review.
We strongly recommend that you always use a number of metrics, alongside other qualitative factors such as a journal’s aims & scope, its readership, and a review of past content published in the journal. In addition, a single article should always be assessed on its own merits and never based on the metrics of the journal it was published in.
For more details, please read the Author Services guide to understanding journal metrics.
Journal metrics in brief
Usage and acceptance rate data above are for the last full calendar year and are updated annually in February. Speed data is updated every six months, based on the prior six months. Citation metrics are updated annually mid-year. Please note that some journals do not display all of the following metrics (find out why).
- Usage: the total number of times articles in the journal were viewed by users of Taylor & Francis Online in the previous calendar year, rounded to the nearest thousand.
Citation Metrics
- Impact Factor*: the average number of citations received by articles published in the journal within a two-year window. Only journals in the Clarivate Science Citation Index Expanded (SCIE), Social Sciences Citation Index (SSCI), Arts and Humanities Citation Index (AHCI) and the Emerging Sources Citation Index (ESCI) have an Impact Factor.
- Impact Factor Best Quartile*: the journal’s highest subject category ranking in the Journal Citation Reports. Q1 = 25% of journals with the highest Impact Factors.
- 5 Year Impact Factor*: the average number of citations received by articles in the journal within a five-year window.
- CiteScore (Scopus)†: the average number of citations received by articles in the journal over a four-year period.
- CiteScore Best Quartile†: the journal’s highest CiteScore ranking in a Scopus subject category. Q1 = 25% of journals with the highest CiteScores.
- SNIP (Source Normalized Impact per Paper): the number of citations per paper in the journal, divided by citation potential in the field.
- SJR (Scimago Journal Rank): Average number of (weighted) citations in one year, divided by the number of articles published in the journal in the previous three years.
Speed/acceptance
- From submission to first decision: the average (median) number of days for a manuscript submitted to the journal to receive a first decision. Based on manuscripts receiving a first decision in the last six months.
- From submission to first post-review decision: the average (median) number of days for a manuscript submitted to the journal to receive a first decision if it is sent out for peer review. Based on manuscripts receiving a post-review first decision in the last six months.
- From acceptance to online publication: the average (median) number of days from acceptance of a manuscript to online publication of the Version of Record. Based on articles published in the last six months.
- Acceptance rate: articles accepted for publication by the journal in the previous calendar year as percentage of all papers receiving a final decision.
For more details on the data above, please read the Author Services guide to understanding journal metrics.
*Copyright: Journal Citation Reports®, Clarivate Analytics
†Copyright: CiteScore™, Scopus
Editorial board
Editor
Philip J. Kitchen - ICN Business School, Nancy, France
Deputy Editors
Anna McAlister - Endicott College, USA
Marwa Tourky - Cranfield University, UK
Associate Editors
Europe
Pascale Quester - University of Adelaide, Australia
Other
Patrick de Pelsmacker - University of Antwerp, Belgium
Editorial Board
Craig Andrews - Marquette University, USA
Tatiana Anisimova - Linnaeus University, Sweden
Daniel W. Baack - Daniels College of Business, USA
Fred Beard - University of Oklahoma, USA
Daniel Belanche - University of Zaragoza, Spain
Roger Bennett - Kingston Business School, UK
Xuemei Bian - University of Northumbria, UK
Enrique Bigné - Universidad de Valencia, Spain
Sylvia Biraghi - Università Cattolica del Sacro Cuore, Italy
Joël Bree - IAE de Caen Basse-Normandie, France
Manfred Bruhn - University of Basel, Switzerland
Sandy Bulmer - Massey University, New Zealand
Marylyn Carrigan - University of Birmingham, UK
Verolien Cauberghe - University of Antwerp, Belgium
Himadri Ray Chaudhuri - Xavier School of Management, XLRI, India
Leslie De Chernatony - Aston Business School, UK
Deborah A. Colton - Rochester Institute of Technology, USA
Micael Dahlén - Stockholm School of Economics, Sweden
William K. Darley - Millersville University of Pennsylvania, USA
Robert Davis - Unitec Institute of Technology, New Zealand
Sonia Dickinson - Curtin University, Australia
Sandra Diehl - Alpen-Adria University of Klagenfurt, Austria
Steven Edwards - Southern Methodist University, USA
Sabine A. Einwiller - University of Vienna, Austria
Martin Eisend - European University Viadrina, Germany
Wim J. L. Elving - University of Amsterdam, The Netherlands
B. Zafer Erdogan - Anadolu University, Turkey
Mike Ewing - Monash University, Australia
Natalie Fleck - Université de Cergy-Pontoise, France
Maggie Geuens - Ghent University, Belgium
Ronald E. Goldsmith - Florida State University, USA
Martin Grimmer - University of Tasmania, Australia
Andrea Groppel-Klein - Universität des Saarlandes, Germany
Daniel Gruber - Northwestern University, USA
Chris Hackley - University of London, UK
Varsha Jain - MICA Business School, India
Wim Janssens - University of Hasselt, Belgium
Montina Jiang - University of Kentucky, USA
Hyun Seung 'HS' Jin - QUT, Australia
Louise Kelly - QUT, Australia
Allan Kimmel - ESCP Paris, France
Wei-Na Lee - University of Texas at Austin, USA
Yuping Liu-Thompkins - Old Dominion University, USA
Rod McColl - Rennes School of Business, France
T. C. Melewar - University of Middlesex, UK
Richard W. Mizerski - University of Western Australia, Australia
Mary Anne Moffitt - Illinois State University, USA
Fabrizio Mosca - University of Turin, Italy
Darrel D. Muehling - Washington State University, USA
Juan Mundel - Arizona State University, USA
Shintaro Okazaki - King's College London, UK
Enrique Ortega - Complutense University of Madrid, Spain
George Panigyrakis - Cyprus University of Technology, Cyprus
Ioanna Papasolomou - University of Nicosia, Cyprus
Charles H. Patti - University of Denver, USA
David Pickton - De Montfort University, UK
Christian Pinson - INSEAD, France
Klement Podnar - University of Ljubljana, Slovenia
Lucia Porcu - University of Grenada, Spain
Gerard Prendergast - Hong Kong Baptist University, China
Tony Proctor - Chester Business School, UK
Christophe Rethore - ICN Business School, France, USA
Kim Sheehan - University of Oregon, USA
Alfonso Siano - University of Salerno, Italy
Cláudia Simões - University of Minho, Portugal
Tanuja Singh - St. Mary's University, USA
Mark Stuhlfaut - University of Kentucky, USA
Lisa Tam - QUT Business School, Australia
Charles R. Taylor - Villanova University, USA
Brian Till - Saint Louis University, USA
Aileen Torrance - Endicott College, USA
Marwa Tourky - Cranfield University, UK
Yann Truong - ESC Rennes, France
Tracey Tuten - East Carolina University, USA
Ebru Uzunoglu - Izmir Economics University, Turkey
E. A. Van Reijmersdal - University of Amsterdam, Netherlands
Sonja Verwey - University of Johannesburg, South Africa
Hilde Voorveld - University of Amsterdam, The Netherlands
David Waller - University of Technology, Sydney, Australia
Gary Warnaby - Manchester Metropolitan University, UK
Tom Watson - Bournemouth University, UK
Updated 08-02-2024
Abstracting and indexing
Journal of Marketing Communications is abstracted and indexed in:
Communication and Mass Media Complete; EBSCO (Business Source Corporate, Business Source Premier, TOC Premier, Advanced Placement Source, Business Source Alumni Edition, Business Source Complete, Communication & Mass Media Comple, Sales & Marketing Learning Center); Emerald Abstracts (Emerald Management Reviews); Emerging Sources Citation Index (ESCI); FeaturesExec; IBZ; OCLC ArticleFirst Database; OCLC FirstSearch Electronic Collections Online; PIRA International (Management and Marketing); PsycINFO; Scopus; Swets Information Services; and Thomson Gale.
Open access
Journal of Marketing Communications is a hybrid open access journal that is part of our Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research.
Why choose open access?
- Increase the discoverability and readership of your article
- Make an impact and reach new readers, not just those with easy access to a research library
- Freely share your work with anyone, anywhere
- Comply with funding mandates and meet the requirements of your institution, employer or funder
- Rigorous peer review for every open access article
Article Publishing Charges (APC)
If you choose to publish open access in this journal you may be asked to pay an Article Publishing Charge (APC). You may be able to publish your article at no cost to yourself or with a reduced APC if your institution or research funder has an open access agreement or membership with Taylor & Francis.
Use our APC finder to calculate your article publishing charge
News, offers and calls for papers
News and offers
8 issues per year
Advertising information
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