About this journal

The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. By its nature, this means that the JMM is the preeminent outlet in marketing and consumer research that welcomes contributions from across the paradigmatic and methodological spectrum.

The JMM explicitly desires to see all paradigmatic traditions contribute to debates on marketing theory and practice. This includes traditional, predominantly managerial contributions aligned with logical empiricist perspectives, through to interpretive and Consumer Culture Theoretic (CCT) reflections on marketing's role in providing the resources for identity building and self-affirmation, as well as the negative ramifications of consumption on individuals and communities. Studies that engage with both the light-side and dark-side of marketing and consumer practice are welcome.

Going beyond these two research orientations, the JMM seeks to support a number of other important paradigmatic traditions including Marxist and Neo-Marxist perspectives, postmodern interpretations of marketing and consumer practice, postcolonial understandings, macromarketing and Transformative Consumer Research (TCR) interventions, to name just a few which further marketing thought. The paradigmatic pluralism of the JMM is underwritten by a belief that marketing scholarship must be theoretically embedded and reflexive if it is to enhance our knowledge of marketing theory and practice(s).

JMM seeks to meet the needs of a wide but sophisticated audience. As such, all contributions to the Journal are expected to be intellectually rigorous, well embedded in the relevant literatures, yet understandable to our wide audience. We do not wish to be overly prescriptive about the types of papers we desire to receive, yet some of the areas that are of interest can include:

• Marketing Theory - What are the key issues and topics emerging in this domain? What contributions to marketing theory can be offered by our sister disciplines of philosophy, social theory, psychology, sociology, anthropology and other related areas?
• The Management of Marketing - How well do our current conceptualisations of marketing reflect the reality of corporate and small business practice? Are there instances where marketing needs to be "managed" by external stakeholders such as through legislation or the activities of social movements? How should marketing respond to the challenges posed by the current climate of social criticism and demands for social responsibility?
• Consumption and Consumer Practice - How do consumers negotiate the marketplace using the resources provided by corporations, non-profit actors and other groups? Do our current understandings and conceptualisations of the consumer adequately reflect the lived-experience of a diverse range of actors, each of whom is subject to differing "affordances" and intersectional constraints? We hear much about the light-side of the marketplace, such as the benefits that it provides, but what about the dark-side of the market and its implications for consumer health and well-being? Do reflections on the dark-side of the market provide us with a means to rethink marketing theory and practice?
• Interconnections between Marketing and Society - How does marketing influence wider society? What are the ecological impacts of marketing practice? How can marketing be rethought to reflect the needs of a world characterised by resource limitations, population growth, and an ethical responsibility to future generations?
• State of the Art Papers on Particular Topics - For example, comprehensive literature reviews that indicate emerging research frontiers, empirical studies of marketing practice, CCT, TCR, Critical Marketing Studies and so forth.
• The Marketing of Services, Service Dominant Logic and the Labours of Marketing Actors - Increasingly, services are central to debates in marketing theory as well as important in terms of the economy. We welcome contributions that seek to advance the research agenda in this domain. Given the remit of the JMM, these can include papers that contribute to managerial practice, but equally those which highlight the potential dark-side of service practices and performances. Connected to the latter, companies of all sizes are drawing on the life-world resources of their employees including their emotional, aesthetic, and sexual labours. What are the implications of this for service delivery and the staff concerned?
• Business-to-Business and Network Marketing - The domain of industrial and business marketing is a vibrant one, characterised by a growth utilisation of contemporary social theory, especially practice theory and Actor-Network-Theory. What are the new and emerging areas worthy of exploration in this domain? How well does the theoretical and conceptual architecture developed in America and Europe translate to other global contexts?

Peer Review Statement

JMM is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editors, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized and submission is online via ScholarOne Manuscripts.

EDITOR
Professor Mark Tadajewski - University of York, UK; Royal Holloway, University of London, UK

FOUNDING EDITOR
Professor Emeritus Michael J. Baker† - University of Strathclyde, UK

ASSOCIATE EDITORS
Associate Professor Paolo Antonetti - NEOMA Business School - Rouen Campus, France
Dr Ana Isabel Canhoto - Brunel University London, UK
Professor Benedetta Cappellini - University of Durham, UK
Professor Sally Dibb - Coventry University, UK
Dr Toni Eagar - Australian National University, Australia
Professor Diana Gregory-Smith - Newcastle University, UK
Dr Lauren Gurrieri - RMIT University, Australia
Dr Kathy Hamilton - University of Strathclyde, UK
Dr Paul Harrigan - The University of Western Australia, Australia
Dr Matthew Higgins - University of Leicester, UK
Professor Krzysztof Kubacki - University of Plymouth, UK
Dr Chris Miles - Bournemouth University, UK
Professor José M. Pina - Universidad de Zaragoza, Spain
Professor Avi Shankar - University of Bath, UK
Dr Gary Sinclair - Dublin City University, Ireland
Associate Professor Ekant Veer - University of Canterbury, New Zealand
Professor Victoria Wells - Sheffield University Management School, UK
Dr Dean Wilkie - The University of Adelaide, Australia

SENIOR ADVISORY BOARD
Professor Russell W. Belk - Schulich School of Business, York University, Canada
Professor Stephen Brown - Ulster University, UK
Professor Bernard Cova - Kedge Business School, Marseille, France
Professor Emeritus Nikhilesh Dholakia - University of Rhode Island, USA
Professor Giana M. Eckhardt - Royal Holloway University of London, UK
Professor A. Fuat Firat - University of Texas Rio Grande Valley, USA
Professor Robert V. Kozinets - University of Southern California, USA
Professor Pauline Maclaran - Royal Holloway University of London, UK
Professor Julie L. Ozanne - University of Melbourne, Australia
Professor Lisa Peñaloza - Kedge Business School, France
Professor Andrea Prothero - University College Dublin, Ireland
Professor John F. Sherry Jr. - Mendoza College of Business, University of Notre Dame, USA
Professor Craig Thompson - University of Wisconsin at Madison, USA
Professor Caroline Tynan - Nottingham University Business School, UK
Professor Rajan Varadarajan - Texas A&M University, USA
Professor Stephen L. Vargo - Shidler College of Business, University of Hawai'i at Manoa, USA
Professor Manjit S. Yadav - Texas A&M University, USA

EDITORIAL BOARD
Professor Luis Araujo - Alliance Manchester Business School, UK
Professor Eric Arnould - Aalto University, Finland
Associate Professor Zeynep Arsel - Concordia University, Canada
Professor Søren Askegaard - University of Southern Denmark, Denmark
Dr Emma Banister - Alliance Manchester Business School, UK
Professor Fleura Bardhi - City University London, UK
Professor Michael Beverland - University of Sussex, UK
Professor Alan Bradshaw - Royal Holloway, University of London, UK
Associate Professor Marylouise Caldwell - University of Sydney, Australia
Dr Robin Canniford - University of Melbourne, Australia
Professor Marylyn Carrigan - Heriot-Watt University, UK
Associate Professor François Carrillat - University of Technology Sydney, Australia
Dr Katherine Casey - Henley Business School, UK
Assistant Professor Julien Cayla - Nanyang Business School, Singapore
Associate Professor Helene Cherrier - SKEMA Business School, France
Dr Jack Waverley (formerly Coffin) - University of Manchester, UK
Professor Francesca Dall'Olmo Riley - Kingston University, UK
Dr Kate L. Daunt - Cardiff Business School, Cardiff University, UK
Dr Janice Denegri-Knott - Bournemouth University, UK
Associate Professor Maud Derbaix - Kedge Business School, France
Professor Anne Marie Doherty - University of Strathclyde, UK
Professor James A. Fitchett - University of Leicester School of Management, UK
Dr Tony Garry - University of Otago, New Zealand
Professor Güliz Ger - Bilkent University, Turkey
Professor Ross Gordon - QUT, Australia
Professor Chris Hackley - Royal Holloway, University of London, UK
Professor Lloyd C. Harris - University of Birmingham, UK
Dr Paul Hewer - University of Strathclyde, UK
Associate Professor Joel Hietanen - University of Helsinki, Finland
Dr Leighanne Higgins - Lancaster University, UK
Dr Katharina Husemann - Royal Holloway, University of London, UK
Dr Martina Hutton - University of Winchester, UK
Professor D.G. Brian Jones - Quinnipiac University, USA
Professor Finola Kerrigan - University of Birmingham, UK
Professor Dannie Kjeldgaard - University of Southern Denmark, Denmark
Professor Hans Kjellberg - Stockholm School of Economics, Sweden
Dr Olga Kravets - Royal Holloway School of Management, UK
Dr Gretchen Larsen - University of Durham, UK
Professor Adam Lindgreen - Copenhagen Business School, Denmark
Dr Andrew Lindridge - Newcastle University London, UK
Professor Danae Manika - Brunel University London, UK
Professor Pierre McDonagh - University of Bath, UK
Professor Rob Morgan - Cardiff Business School, University of Cardiff, UK
Dr Mona Moufahim - University of Stirling, UK
Professor Jeff B. Murray - Walton College, University of Arkansas, USA
Professor Bang Nguyen - University of Southern Denmark, Denmark
Professor Lisa O'Malley - Kemmy Business School, University of Limerick, Ireland
Associate Professor Lucie K. Ozanne - University of Canterbury, New Zealand
Professor Nil Özçaglar-Toulouse - SKEMA Business School, University of Lille, France
Professor Elizabeth Parsons - University of Liverpool Management School, UK
Professor Anthony Patterson - Lancaster University Management School, UK
Dr Maurice Patterson - Kemmy Business School, University of Limerick, Ireland
Associate Professor Teresa Pereira Heath - University of Minho, School of Economics and Management, Portugal
Professor Maria Piacentini - Lancaster University Management School, UK
Professor Michael Polonsky - Deakin Business School, Deakin University, Australia
Dr Chloe Preece - Royal Holloway School of Management, UK
Dr Victoria L. Rodner - University of Stirling, UK
Associate Professor Joonas Rokka - EMYLON Business School, France
Professor Jenny Rowley - Manchester Metropolitan University, UK
Professor Rodney Runyan - Sam Houston State University, USA
Dr Stephanie Slater - Cardiff University, UK
Professor Jennifer Smith Maguire - Sheffield Hallam University, UK
Professor Leigh Sparks - University of Stirling, UK
Dr Chloe Steadman - Manchester Metropolitan University, UK
Dr Lorna Stevens - University of Bath, UK
Professor David W. Stewart - Loyola Marymount University, Los Angeles, USA
Professor Julie Tinson - University of Stirling, UK
Professor Rohit Varman - University of Birmingham, UK
Professor Luca Visconti - Università Della Svizzera Italiana, Switzerland
Associate Professor Niklas Woermann - University of Southern Denmark, Denmark
Professor Helen Woodruffe-Burton - Edge Hill University Business School, UK
Associate Professor Detlev Zwick - Schulich School of Business, York University, Canada

News, offers and calls for papers

News and offers

• Read the latest posts on the JMM blog
• Listen to the BBC4 programme that features the Journal or Marketing Management article ‘Young adults and ‘binge’ drinking: A Bakhtinian analysis’
• Special subscription rate of £153/US$229/EUR€168 for members of Academy of Marketing.Contact +44(0)20 7017 5543 or [email protected] to subscribe

Academy of Marketing aims to support and promote marketing research and education as well as develop the careers of marketing academics. Academy of Marketing seeks to provide networking opportunities for marketing academics, marketers, and related organisations, fostering a relationship between the practice of marketing and the academic discipline that is mutually beneficial.

Journal of Marketing Management is the official journal of Academy of Marketing and owned by Westburn Publishers Ltd who have sole responsibility for the policy and editorial process of the journal. Please contact the  JMM Editorial Office with any enquiries.

Members of Academy of Marketing are eligible for discounted rates of Journal of Marketing Management. Membership can be purchased on their website.

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