About this journal

Discover an animated version of the Aims and Scope here.

The Journal of Current Issues and Research in Advertising (JCIRA) is a refereed forum where current issues and research in advertising are vetted.  The best of theoretical and applied data-driven works are welcomed.  Also, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged.  All papers published in JCIRA go through a rigorous, double anonymized, peer-reviewed process. Queries regarding the appropriateness of a topic and its fit with the scope of the journal may be sent to the editor by e-mail.

Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.

EDITOR IN CHIEF
Sukki Yoon
College of Business
Bryant University, USA

Associate Editors

Tae Hyun Baek - Sungkyunkwan University, South Korea
Hyejin Bang - Kookmin University, South Korea
Danae Manika - Brunel University London, United Kingdom
Carmen Valor Martinez - Pontificia Comillas University, Spain
Yuhosua Ryoo - Southern Illinois University, United States
Claire Segijn - University of Minnesota, United States
Linwan Wu - University of South Carolina, United States
Mark Yi-Cheon Yim - University of Massachusetts Lowell, United States
Hong Yuan - University of Oregon, United States
Linda Tuncay Zayer - Loyola University Chicago, United States

Editorial Review Board

HoYoung (Anthony) Ahn - Pepperdine University, United States
Sun Joo (Grace) Ahn - University of Georgia, United States
Craig Andrews - Marquette University, United States
Paolo Antonetti - NEOMA Business School, France
Janelle Applequist - University of South Florida, United States
Marat Bakpayev - University of Minnesota Duluth, United States
Hyejin Bang - Kookmin University, South Korea
Laura Bright - The U niversity of Texas at Austin, United States
Chingching Chang - Academia Sinica, Taiwan
Hong Cheng - Loyola University Chicago, United States
Yung Kyun Choi - Dongguk University, South Korea
Dongwon Choi - Kookmin University, South Korea
Tae Rang Choi - Texas Christian University, United States
Russell B. Clayton - Florida State University, United States
Catherine Coleman - Texas Christian University, United States
Micael Dahlen - Stockholm School of Economics, Sweden
Patrick De Pelsmacker - University of Antwerp, Belgium
Salvador Del Barrio-García - University of Granada, Spain
Marjorie Delbaere - University of Saskatchewan, Canada
Brittany Duff - University of Illinois at Urbana-Champaign, United States
Yang Feng - San Diego State University, United States
Raffaele Filieri - Audencia Business School, France
Harsha Gangadharbatla - University of Colorado Boulder, United States
Hector Gonzalez Jimenez - ESCP Business School, Spain
Vassiliki Grougiou - University of Macedonia, Greece
Amy Hackley - Birkbeck University of London, United Kingdom
Eric Haley - University of Tennessee, United States
Chang-Dae Ham - University of Illinois at Urbana-Champaign, United States
Steven Holiday - University of Alabama, United States
Mariea Hoy - University of Tennessee, United States
Jisu Huh - University of Minnesota, United States
Bruce Huhmann - Virginia Commonwealth University, United States
Yongwoog "Andy" Jeon - Northern Illinois University, United States
Hyun Ju Jeong - University of Kentucky, United States
Mengtian (Montina) Jiang - University of Kentucky, United States
Jong-Hyuok Jung - Texas Christian University, United States
Eun Yeon Kang - Kutztown University, United States
Changju Kim - Ritsumeikan University, Japan
Eunjin (Anna) Kim - University of Southern California, United States
Jungkeun Kim - Auckland University of Technology, New Zealand
Jihye Kim - University of Kentucky, United States
Kacy Kim - Bryant University, United States
Sujin (Sue) Kim - Louisiana State University, United States
Jihoon (Jay) Kim - University of Alabama, United States
Sam Kim - The Hong Kong Polytechnic University, Hong Kong
Su Jung Kim - University of Southern California, United States
Karen King - University of Georgia, United States
Carrie LaFerle - Southern Methodist University, United States
Wei-Na Lee - The University of Texas, United States
Yoon-Joo Lee - Washington State University, United States
Joonghwa Lee - University of North Dakota, United States
Chen Lou - Nanyang Technological University, Singapore
Ivana Kursan Milakovic - University of Split, Croatia
Tyler Milfeld - Loyola University Chicago, United States
Adrienne Muldrow - East Carolina University, United States
Sidharth Muralidharan - Southern Methodist University, United States
Chris Noland - University of South Florida, United States
Glen Nowak - University of Georgia, United States
Sangdo Oh - Yonsei University, South Korea
Davide Orazi - Monash University, Australia
Joe Phua - University of Georgia, United States
Silvia Ranfagni - University of Florence, Italy
Shelly Rathee - Villanova University, United States
Tom Reichert - University of South Carolina, United States
Riccardo Rialti - University of Milan, Italy
Jef Richards - Michigan State University, United States
Shelly Rodgers - University of Missouri, United States
Sara Rosengren - Stockholm School of Economics, Sweden
Herbert Jack Rotfeld - Auburn University, United States
Yuhosua Ryoo - Southern Illinois University, United States
Sela Sar - University of Illinois at Urbana-Champaign, United States
Angeline Close Scheinbaum - Clemson University, United States
Joon Yong Seo - SUNY Brockport, United States
Kim Sheehan - University of Oregon, United States
‘Chris’ Fei Shen - City University of Hong Kong, Hong Kong
Hyunju Shin - Georgia Southern University, United States
Heather Shoenberger - Penn State University, United States
Katherine Sredl - Loyola University Chicago, United States
Marla Royne Stafford - University of Nevada-Las Vegas, United States
David Stewart - Loyola Marymount University, United States
Mark Stuhlfaut - University of Kentucky, United States
Yoon Hi Sung - The University of Oklahoma, United States
C. Raymond Taylor - Villanova University, United States
Debbie Treise - University of Florida, United States
Wanhsiu Sunny Tsai - University of Miami, United States
Sarah Turnbull - University of Portsmouth, United Kingdom
Virgina Vannucci - University of Verona, Italy
Patrick Vargas - University of Illinois at Urbana-Champaign, United States
Udo Wagner - Modul University, Austria
Taylor Wen - University of South Carolina, United States
Erin Willis - University of Colorado, United States
Kasey Windels - University of Florida, United States
Joyce Wolburg - Marquette University, United States
Natalia Yannopoulou - Newcastle University, United Kingdom
Mark Yi-Cheon Yim - University of Massachusetts Lowell, United States
Chan Yun Yoo - Saint Joseph’s University, United States
Doyle Yoon - The University of Oklahoma, United States
Hye Jin Yoon - University of Georgia, United States
Sukki Yoon - Bryant University, United States
Gunwoo Yoon - University of Northern Iowa, United States
Seounmi Youn - Emerson College, United States
Joseph Yun - University of Pittsburgh, United States
Lamberto Zollo - University of Milan, Italy

AAA Publications Committee

News, offers and calls for papers

The American Academy of Advertising (AAA) is an organization of scholars and professionals advancing advertising knowledge and education worldwide. The AAA supports and promotes high-quality research and theory to drive continued progress in advertising practices.

Members of AAA receive online access to the Academy journals. Membership information including fees, benefits and how to join is available on the website.

The Academy publishes three journals:

Journal of Current Issues and Research in Advertising

Journal of Advertising

Journal of Interactive Advertising

For submission information, read the Instructions for Authors.  

To register as a peer reviewer for Journal of Current Issues & Research in Advertising , visit the submission site to create an account and discover our Peer Reviewer Training Network.