The Journal of Interactive Advertising (JIA) is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. JIA distinguishes itself as the sole advertising journal of its kind due to its exclusive focus on interactivity. Through the exploration of both theoretical and empirical implications related to interactive advertising, JIA contributes to a more comprehensive understanding of the role of advertising in this dynamic process. JIA recognizes the vital role of technological advancements in driving interactivity and seeks to incorporate new technologies, emerging theories, and cutting-edge interactive media into advertising research methodologies and approaches. To this end, we encourage submissions covering a broad range of topics related to interactive advertising, including the role of interactivity in advertising effectiveness, media interactivity, global and multicultural perspectives, research methodologies, and the economic and social impact of interactive advertising.
Peer Review Policy: Manuscripts submitted to this journal undergo editorial screening and peer review by anonymous reviewers.
Responsible and Ethical Research / Publisher policies: Authors of papers with human research participants are advised to reiew JIA's Guidance on Ethics Statements. Journal of Interactive Advertising began adhering to the publisher-level disclosure statements and ethics statement polices from Volume 23, Issue 4, 2023 onward. Articles submitted after this date must adhere to these policies.
Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.
EDITOR-IN-CHIEF Jooyoung Kim University of Georgia, USA ASSOCIATE EDITORS
Sun Joo (Grace) Ahn University of Georgia, USA Saleem Alhabash Michigan State University, USA Shu-Chuan (Kelly) Chu DePaul University, USA Yang Feng University of Florida, USA Liselot Hudders Ghent University, Belgium S. Venus Jin Northwestern University in Qatar, Qatar Chen Lou Nanyang Technological University, Singapore Joanna Strycharz University of Amsterdam, The Netherlands Yongjun Sung Korea University, South Korea ASSISTANT EDITOR
Haseon Park - University of Minnesota, USA
EDITORIAL ADVISORY BOARD
Eric Haley University of Tennessee, USA Russell N. Laczniak Iowa State University, USA Hairong Li Michigan State University, USA Leonard Reid University of Georgia, USA Charles R. Taylor Villanova University, USA John Ford Old Dominion University, USA Chang-Hoan Cho Yonsei University, South Korea Peter Neijens University of Amsterdam, The Netherlands Shintaro Okazaki King's College London, UK Shelly Rodgers University of Missouri, USA EDITORIAL REVIEW BOARD
Theo Araujo – University of Amsterdam, The Netherlands
Sophie Boerman – Wageningen University & Research, The Netherlands
Laura Bright – University of Texas at Austin, USA
Nancy Brinson – University of Alabama, USA
Kevin K. Byon – Indiana University Bloomington, USA
Courtney Carpenter Childers – University of Tennessee, USA
Chingching Chang – National Chengchi University, Academia Sinica, Taiwan
Hsuan-Ting Chen – Chinese University of Hong Kong, Hong Kong
Hojoon Choi – University of Houston, USA
Sejung Marina Choi – Korea University, South Korea
Yung Kyun Choi – Dongguk University, South Korea
Vincent Cicchirillo - Saint Xavier University, USA
Kristof Coussement – IESEG School of Management, USA
James Coyle – Miami University, USA
Micael Dahlen – Stockholm School of Economics, Sweden
Tim Daly - Zayed University, United Arab Emirates
Frank Dardis – Penn State University, USA
Terry Daugherty – Indiana State University, USA
Federico de Gregorio– University of Akron, USA
Naa Amponsah Dodoo - Emerson College, USA
Martin Eisend – European University Viadrina, Germany
Nathaniel Evans – University of Georgia, USA
Jesse Fox – Ohio State University, USA
Harsha Gangadharbatla – University of Colorado at Boulder, USA
Louisa Ha – Bowling Green State University, USA
Chang-Dae Ham – University of Illinois at Urbana-Champaign, USA
Michael Hanus – University of Nebraska-Lincoln, USA
Paul Harrigan – University of Western Australia, Australia
Jameson Hayes – University of Alabama, USA
Itai Himelboim – University of Georgia, USA
Jisu Huh – University of Minnesota, USA
James D. Ivory – Virginia Tech, USA
Avan Jassawalla– SUNY Geneseo, USA
Mengtian (Montana) Jiang - University of Kentucky, USA
Eunice Kim – Ewha Woman's University, South Korea
Eunjin (Anna) Kim– University of Southern California, USA
Hyosun Kim – Indiana State University, USA
Kyongseok Kim– Towson University, USA
Nam Young Kim– Sam Houston State University, USA
Su Jung Kim– University of Southern California, USA
Joonghwa Lee – University of North Dakota, USA
Yoon-Joo Lee– Washington State University, USA
Cong Li – University of Miami, USA
Joon Soo Lim – Syracuse University, USA
Carolyn A. Lin – University of Connecticut, USA
Jhih-Syuan Lin – National Chengchi University, Taiwan
Ewa Maslowska– University of Illinois at Urbana-Champaign, USA
Anna McAlister – Endicott College, USA
Linjuan Rita Men– University of Florida, USA
Yao Mike – University of Illinois at Urbana-Champaign, USA
Won-Ki Moon - University of Florida, USA
Mariko Morimoto – Waseda University, Japan
Juan Mundel – Arizona State University, USA
Steve Paulussen– University of Antwerp, Belgium
Patrick De Pelsmacker – University of Antwerp, Belgium
Iryna Pentina– University of Toledo, USA
Joe Phua – Southern Methodist University, USA
Matthew Pittman – University of Tennessee Knoxville, USA
Karolien Poels – University of Antwerp, Belgium
Jef Richards – Michigan State University, USA
Marcelo Royo Vela – University of Valencia, Spain
Yuhosua Ryoo – University of Minnesota Duluth, USA
Sela Sar – University of Illinois at Urbana-Champaign, USA
Hemant Sashittal – St. John Fisher College, USA
Claire M. Segijn – University of Minnesota, USA
Heather Shoenberger – Pennsylvania State University, USA
Michael Schmierbach – Pennsylvania State University, USA
Yoo-Kyoung Seock – University of Georgia, USA
Joffre Swait – Erasmus University Rotterdam, The Netherlands
Esther Thorson – Michigan State University, USA
Wan-Hsiu Sunny Tsai – University of Miami, USA
Eva van Reijmersdal – University of Amsterdam, The Netherlands
Hilde A.M. Voorveld – University of Amsterdam, The Netherlands
Marc Weinberger – University of Massachusetts, Amherst, USA
Taylor Wen – University of South Carolina, USA
Kevin Wise – University of Illinois at Urbana-Champaign, USA
Bartosz Wojdynski – University of Georgia, USA
Quan Xie - Southern Methodist University, USA
Jing Yang - Loyola University Chicago, USA
Mark Yi-Cheon Yim – University of Massachusetts Lowell, USA
Chan Yun Yoo – St. Joseph's University, USA
Doyle Yoon – University of Oklahoma, USA
Hye Jin Yoon– University of Georgia, USA
Sukki Yoon – Bryant University, USA
Seounmi Youn – Emerson College, USA
Brahim Zarouali - KU Leuven, Belgium
AAA PUBLICATIONS COMMITTEE
Cynthia Morton, Chair - University of Florida, USA
Saleem Alhabash - Michigan State University, USA
Steve Edwards - Southern Methodist University, USA
Nathaniel J. Evans - University of Georgia, USA
Ron Faber - University of Minnesota – Twin Cities, USA
Heidi Hennink-Kaminski - University of North Carolina, USA
Alyse Lancaster - University of Miami, USA
Michelle Nelson - University of Illinois at Urbana-Champaign, USA
Herbert Jack Rotfeld - Auburn University, USA
Journal of Interactive Advertising is a hybrid open access journal that is part of our Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research.
If you choose to publish open access in this journal you may be asked to pay an Article Publishing Charge (APC). You may be able to publish your article at no cost to yourself or with a reduced APC if your institution or research funder has an open access agreement or membership with Taylor & Francis.
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