About this journal
Aims and scope
The Journal of Interactive Advertising (JIA) is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. JIA distinguishes itself as the sole advertising journal of its kind due to its exclusive focus on interactivity. Through the exploration of both theoretical and empirical implications related to interactive advertising, JIA contributes to a more comprehensive understanding of the role of advertising in this dynamic process. JIA recognizes the vital role of technological advancements in driving interactivity and seeks to incorporate new technologies, emerging theories, and cutting-edge interactive media into advertising research methodologies and approaches. To this end, we encourage submissions covering a broad range of topics related to interactive advertising, including the role of interactivity in advertising effectiveness, media interactivity, global and multicultural perspectives, research methodologies, and the economic and social impact of interactive advertising.
Peer Review Policy: Manuscripts submitted to this journal undergo editorial screening and peer review by anonymous reviewers.
Responsible and Ethical Research / Publisher policies: Authors of papers with human research participants are advised to reiew JIA's Guidance on Ethics Statements. Journal of Interactive Advertising began adhering to the publisher-level disclosure statements and ethics statement polices from Volume 23, Issue 4, 2023 onward. Articles submitted after this date must adhere to these policies.
Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.
Journal metrics
Usage
- 232K annual downloads/views
Citation metrics
- 7.4 (2023) CiteScore (Scopus)
- Q1 CiteScore Best Quartile
- 1.211 (2023) SNIP
- 1.476 (2023) SJR
Understanding and using journal metrics
Journal metrics can be a useful tool for readers, as well as for authors who are deciding where to submit their next manuscript for publication. However, any one metric only tells a part of the story of a journal’s quality and impact. Each metric has its limitations which means that it should never be considered in isolation, and metrics should be used to support and not replace qualitative review.
We strongly recommend that you always use a number of metrics, alongside other qualitative factors such as a journal’s aims & scope, its readership, and a review of past content published in the journal. In addition, a single article should always be assessed on its own merits and never based on the metrics of the journal it was published in.
For more details, please read the Author Services guide to understanding journal metrics.
Journal metrics in brief
Usage and acceptance rate data above are for the last full calendar year and are updated annually in February. Speed data is updated every six months, based on the prior six months. Citation metrics are updated annually mid-year. Please note that some journals do not display all of the following metrics (find out why).
- Usage: the total number of times articles in the journal were viewed by users of Taylor & Francis Online in the previous calendar year, rounded to the nearest thousand.
Citation Metrics
- Impact Factor*: the average number of citations received by articles published in the journal within a two-year window. Only journals in the Clarivate Science Citation Index Expanded (SCIE), Social Sciences Citation Index (SSCI), Arts and Humanities Citation Index (AHCI) and the Emerging Sources Citation Index (ESCI) have an Impact Factor.
- Impact Factor Best Quartile*: the journal’s highest subject category ranking in the Journal Citation Reports. Q1 = 25% of journals with the highest Impact Factors.
- 5 Year Impact Factor*: the average number of citations received by articles in the journal within a five-year window.
- CiteScore (Scopus)†: the average number of citations received by articles in the journal over a four-year period.
- CiteScore Best Quartile†: the journal’s highest CiteScore ranking in a Scopus subject category. Q1 = 25% of journals with the highest CiteScores.
- SNIP (Source Normalized Impact per Paper): the number of citations per paper in the journal, divided by citation potential in the field.
- SJR (Scimago Journal Rank): Average number of (weighted) citations in one year, divided by the number of articles published in the journal in the previous three years.
Speed/acceptance
- From submission to first decision: the average (median) number of days for a manuscript submitted to the journal to receive a first decision. Based on manuscripts receiving a first decision in the last six months.
- From submission to first post-review decision: the average (median) number of days for a manuscript submitted to the journal to receive a first decision if it is sent out for peer review. Based on manuscripts receiving a post-review first decision in the last six months.
- From acceptance to online publication: the average (median) number of days from acceptance of a manuscript to online publication of the Version of Record. Based on articles published in the last six months.
- Acceptance rate: articles accepted for publication by the journal in the previous calendar year as percentage of all papers receiving a final decision.
For more details on the data above, please read the Author Services guide to understanding journal metrics.
*Copyright: Journal Citation Reports®, Clarivate Analytics
†Copyright: CiteScore™, Scopus
Editorial board
Jooyoung Kim
University of Georgia, USA
ASSOCIATE EDITORS
Sun Joo (Grace) Ahn University of Georgia, USA
Saleem Alhabash Michigan State University, USA
Shu-Chuan (Kelly) Chu DePaul University, USA
Yang Feng University of Florida, USA
Liselot Hudders Ghent University, Belgium
S. Venus Jin Northwestern University in Qatar, Qatar
Chen Lou Nanyang Technological University, Singapore
Joanna Strycharz University of Amsterdam, The Netherlands
Yongjun Sung Korea University, South Korea
ASSISTANT EDITOR
Haseon Park - University of Minnesota, USA
EDITORIAL ADVISORY BOARD
Eric Haley University of Tennessee, USARussell N. Laczniak Iowa State University, USA
Hairong Li Michigan State University, USA
Leonard Reid University of Georgia, USA
Charles R. Taylor Villanova University, USA
John Ford Old Dominion University, USA
Chang-Hoan Cho Yonsei University, South Korea
Peter Neijens University of Amsterdam, The Netherlands
Shintaro Okazaki King's College London, UK
Shelly Rodgers University of Missouri, USA
EDITORIAL REVIEW BOARD
Theo Araujo – University of Amsterdam, The Netherlands
Sophie Boerman – Wageningen University & Research, The Netherlands
Laura Bright – University of Texas at Austin, USA
Nancy Brinson – University of Alabama, USA
Kevin K. Byon – Indiana University Bloomington, USA
Courtney Carpenter Childers – University of Tennessee, USA
Chingching Chang – National Chengchi University, Academia Sinica, Taiwan
Hsuan-Ting Chen – Chinese University of Hong Kong, Hong Kong
Hojoon Choi – University of Houston, USA
Sejung Marina Choi – Korea University, South Korea
Yung Kyun Choi – Dongguk University, South Korea
Vincent Cicchirillo - Saint Xavier University, USA
Kristof Coussement – IESEG School of Management, USA
James Coyle – Miami University, USA
Micael Dahlen – Stockholm School of Economics, Sweden
Tim Daly - Zayed University, United Arab Emirates
Frank Dardis – Penn State University, USA
Terry Daugherty – Indiana State University, USA
Federico de Gregorio– University of Akron, USA
Naa Amponsah Dodoo - Emerson College, USA
Martin Eisend – European University Viadrina, Germany
Nathaniel Evans – University of Georgia, USA
Jesse Fox – Ohio State University, USA
Harsha Gangadharbatla – University of Colorado at Boulder, USA
Louisa Ha – Bowling Green State University, USA
Chang-Dae Ham – University of Illinois at Urbana-Champaign, USA
Michael Hanus – University of Nebraska-Lincoln, USA
Paul Harrigan – University of Western Australia, Australia
Jameson Hayes – University of Alabama, USA
Itai Himelboim – University of Georgia, USA
Jisu Huh – University of Minnesota, USA
James D. Ivory – Virginia Tech, USA
Avan Jassawalla– SUNY Geneseo, USA
Mengtian (Montana) Jiang - University of Kentucky, USA
Eunice Kim – Ewha Woman's University, South Korea
Eunjin (Anna) Kim– University of Southern California, USA
Hyosun Kim – Indiana State University, USA
Kyongseok Kim– Towson University, USA
Nam Young Kim– Sam Houston State University, USA
Su Jung Kim– University of Southern California, USA
Joonghwa Lee – University of North Dakota, USA
Yoon-Joo Lee– Washington State University, USA
Cong Li – University of Miami, USA
Joon Soo Lim – Syracuse University, USA
Carolyn A. Lin – University of Connecticut, USA
Jhih-Syuan Lin – National Chengchi University, Taiwan
Ewa Maslowska– University of Illinois at Urbana-Champaign, USA
Anna McAlister – Endicott College, USA
Linjuan Rita Men– University of Florida, USA
Yao Mike – University of Illinois at Urbana-Champaign, USA
Won-Ki Moon - University of Florida, USA
Mariko Morimoto – Waseda University, Japan
Juan Mundel – Arizona State University, USA
Steve Paulussen– University of Antwerp, Belgium
Patrick De Pelsmacker – University of Antwerp, Belgium
Iryna Pentina– University of Toledo, USA
Joe Phua – Southern Methodist University, USA
Matthew Pittman – University of Tennessee Knoxville, USA
Karolien Poels – University of Antwerp, Belgium
Jef Richards – Michigan State University, USA
Marcelo Royo Vela – University of Valencia, Spain
Yuhosua Ryoo – University of Minnesota Duluth, USA
Sela Sar – University of Illinois at Urbana-Champaign, USA
Hemant Sashittal – St. John Fisher College, USA
Claire M. Segijn – University of Minnesota, USA
Heather Shoenberger – Pennsylvania State University, USA
Michael Schmierbach – Pennsylvania State University, USA
Yoo-Kyoung Seock – University of Georgia, USA
Joffre Swait – Erasmus University Rotterdam, The Netherlands
Esther Thorson – Michigan State University, USA
Wan-Hsiu Sunny Tsai – University of Miami, USA
Eva van Reijmersdal – University of Amsterdam, The Netherlands
Hilde A.M. Voorveld – University of Amsterdam, The Netherlands
Marc Weinberger – University of Massachusetts, Amherst, USA
Taylor Wen – University of South Carolina, USA
Kevin Wise – University of Illinois at Urbana-Champaign, USA
Bartosz Wojdynski – University of Georgia, USA
Quan Xie - Southern Methodist University, USA
Jing Yang - Loyola University Chicago, USA
Mark Yi-Cheon Yim – University of Massachusetts Lowell, USA
Chan Yun Yoo – St. Joseph's University, USA
Doyle Yoon – University of Oklahoma, USA
Hye Jin Yoon– University of Georgia, USA
Sukki Yoon – Bryant University, USA
Seounmi Youn – Emerson College, USA
Brahim Zarouali - KU Leuven, Belgium
AAA PUBLICATIONS COMMITTEE
Cynthia Morton, Chair - University of Florida, USA
Saleem Alhabash - Michigan State University, USA
Steve Edwards - Southern Methodist University, USA
Nathaniel J. Evans - University of Georgia, USA
Ron Faber - University of Minnesota – Twin Cities, USA
Heidi Hennink-Kaminski - University of North Carolina, USA
Alyse Lancaster - University of Miami, USA
Michelle Nelson - University of Illinois at Urbana-Champaign, USA
Herbert Jack Rotfeld - Auburn University, USA
Abstracting and indexing
Published by the American Academy of Advertising
Abstracted/Indexed in:
- Scopus
- American Psychological Association
- PsychINFO
- Australian Business Deans Council Master Journal List
- EBSCOhost
- Advanced Placement Source
- Business Source Alumni Edition
- Business Source Complete
- Business Source Corporate
- Business Source Elite
- Business Source Index
- Business Source Main Edition
- Business Source Premier
- Business Source Ultimate
- Business Source Corporate Plus
- MainFile
- NSA Collection
- Sales & Marketing Source
Open access
Journal of Interactive Advertising is a hybrid open access journal that is part of our Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research.
Why choose open access?
- Increase the discoverability and readership of your article
- Make an impact and reach new readers, not just those with easy access to a research library
- Freely share your work with anyone, anywhere
- Comply with funding mandates and meet the requirements of your institution, employer or funder
- Rigorous peer review for every open access article
Article Publishing Charges (APC)
If you choose to publish open access in this journal you may be asked to pay an Article Publishing Charge (APC). You may be able to publish your article at no cost to yourself or with a reduced APC if your institution or research funder has an open access agreement or membership with Taylor & Francis.
Use our APC finder to calculate your article publishing charge
Calls for papers
Academy information
The American Academy of Advertising (AAA) is an organization of scholars and professionals advancing advertising knowledge and education worldwide. The AAA supports and promotes high-quality research and theory to drive continued progress in advertising practices.
Members of AAA receive online access to the Academy journals. Membership information including fees, benefits and how to join is available on the website.
The Academy publishes three journals:
Journal of Interactive Advertising
Journal of Current Issues and Research in Advertising
For submission information, read the Instructions for Authors.
To register as a peer reviewer for Journal of Interactive Advertising , visit the submission site to create an account and discover our Peer Reviewer Training Network.
4 issues per year
Associated with:
- Journal of Advertising (1972 - current)
- Journal of Current Issues & Research in Advertising (1992 - current)
AAA and our publisher Taylor & Francis make every effort to ensure the accuracy of all the information (the "Content") contained in our publications. However, AAA and our publisher Taylor & Francis, our agents (including the editor, any member of the editorial team or editorial board, and any guest editors), and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by AAA and our publisher Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. AAA and our publisher Taylor & Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to, or arising out of the use of the Content. Terms & Conditions of access and use can be found at http://www.tandfonline.com/page/terms-and-conditions .
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