About this journal
Aims and scope
The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising. Queries regarding the appropriateness of a topic and its fit with the scope of the Journal may be sent to the Editor by e-mail at [email protected] prior to submission of a manuscript.
#160;Authors should also review the JA Ethical Standards guidelines.
Journal metrics
Usage
- 666K annual downloads/views
Citation metrics
- 5.4 (2023) Impact Factor
- Q1 Impact Factor Best Quartile
- 7.6 (2023) 5 year IF
- 11.2 (2023) CiteScore (Scopus)
- Q1 CiteScore Best Quartile
- 2.436 (2023) SNIP
- 2.911 (2023) SJR
Understanding and using journal metrics
Journal metrics can be a useful tool for readers, as well as for authors who are deciding where to submit their next manuscript for publication. However, any one metric only tells a part of the story of a journal’s quality and impact. Each metric has its limitations which means that it should never be considered in isolation, and metrics should be used to support and not replace qualitative review.
We strongly recommend that you always use a number of metrics, alongside other qualitative factors such as a journal’s aims & scope, its readership, and a review of past content published in the journal. In addition, a single article should always be assessed on its own merits and never based on the metrics of the journal it was published in.
For more details, please read the Author Services guide to understanding journal metrics.
Journal metrics in brief
Usage and acceptance rate data above are for the last full calendar year and are updated annually in February. Speed data is updated every six months, based on the prior six months. Citation metrics are updated annually mid-year. Please note that some journals do not display all of the following metrics (find out why).
- Usage: the total number of times articles in the journal were viewed by users of Taylor & Francis Online in the previous calendar year, rounded to the nearest thousand.
Citation Metrics
- Impact Factor*: the average number of citations received by articles published in the journal within a two-year window. Only journals in the Clarivate Science Citation Index Expanded (SCIE), Social Sciences Citation Index (SSCI), Arts and Humanities Citation Index (AHCI) and the Emerging Sources Citation Index (ESCI) have an Impact Factor.
- Impact Factor Best Quartile*: the journal’s highest subject category ranking in the Journal Citation Reports. Q1 = 25% of journals with the highest Impact Factors.
- 5 Year Impact Factor*: the average number of citations received by articles in the journal within a five-year window.
- CiteScore (Scopus)†: the average number of citations received by articles in the journal over a four-year period.
- CiteScore Best Quartile†: the journal’s highest CiteScore ranking in a Scopus subject category. Q1 = 25% of journals with the highest CiteScores.
- SNIP (Source Normalized Impact per Paper): the number of citations per paper in the journal, divided by citation potential in the field.
- SJR (Scimago Journal Rank): Average number of (weighted) citations in one year, divided by the number of articles published in the journal in the previous three years.
Speed/acceptance
- From submission to first decision: the average (median) number of days for a manuscript submitted to the journal to receive a first decision. Based on manuscripts receiving a first decision in the last six months.
- From submission to first post-review decision: the average (median) number of days for a manuscript submitted to the journal to receive a first decision if it is sent out for peer review. Based on manuscripts receiving a post-review first decision in the last six months.
- From acceptance to online publication: the average (median) number of days from acceptance of a manuscript to online publication of the Version of Record. Based on articles published in the last six months.
- Acceptance rate: articles accepted for publication by the journal in the previous calendar year as percentage of all papers receiving a final decision.
For more details on the data above, please read the Author Services guide to understanding journal metrics.
*Copyright: Journal Citation Reports®, Clarivate Analytics
†Copyright: CiteScore™, Scopus
Editorial board
EDITOR-IN-CHIEF
Jisu Huh
University of Minnesota – Twin Cities, USA
SENIOR ASSOCIATE EDITORS
Michelle R. Nelson
University of Illinois at Urbana-Champaign, USA
Cristel Russell
Pepperdine University, USA
ASSOCIATE EDITORS
Theo Araujo - University of Amsterdam, The Netherlands
Martin Eisend - European University Viadrina, Germany
Nathaniel J. Evans - University of Georgia, USA
Anne Hamby - Boise State University, USA
Jameson Hayes - University of Alabama, USA
Su Jung Kim - University of Southern California, USA
Yuping Liu-Thompkins - Old Dominion University, USA
Jörg Matthes - University of Vienna, Austria
Joe Phua - Southern Methodist University, USA
Karolien Poels - University of Antwerp, Belgium
Sara Rosengren - Stockholm School of Economics, Sweden
Wonsun Shin - University of Melbourne, Australia
Wanhsiu (Sunny) Tsai - University of Miami, USA
Guda van Noort - University of Amsterdam, The Netherlands
Taylor Jing Wen - University of South Carolina, USA
Kasey Windels - University of Florida, USA
Kevin Wise - University of Illinois at Urbana-Champaign, USA
Hye Jin Yoon - University of Georgia, USA
EDITORIAL ASSISTANT
Gabriel Garlough-Shah - University of Minnesota – Twin Cities, USA
AAA PUBLICATIONS COMMITTEE
Cynthia Morton, Chair - University of Florida, USA
Saleem Alhabash - Michigan State University, USA
Steve Edwards - Southern Methodist University, USA
Nathaniel J. Evans - University of Georgia, USA
Ron Faber - University of Minnesota – Twin Cities, USA
Heidi Hennink-Kaminski - University of North Carolina, USA
Alyse Lancaster - University of Miami, USA
Michelle Nelson - University of Illinois at Urbana-Champaign, USA
Herbert Jack Rotfeld - Auburn University, USA
SENIOR ADVISORY BOARD
Les Carlson - University of Nebraska-Lincoln, USA
Ron Faber - University of Minnesota, USA
Dean Krugman - University of Georgia, USA
Russell N. Laczniak - Iowa State University, USA
Wei-Na Lee - University of Texas at Austin, USA
Naresh K. Malhotra - Georgia Institute of Technology, USA
Shintaro Okazaki - King's College London, UK
Leonard Reid - University of Georgia, USA
Herbert Jack Rotfeld - Auburn University, USA
Marla Royne Stafford - University of Nevada, Las Vegas, USA
Charles R. Taylor - Villanova University, USA
EDITORIAL REVIEW BOARD
Sun Joo (Grace) Ahn - University of Georgia, USA
Saleem Alhabash - Michigan State University, USA
J. Craig Andrews - Marquette University, USA
Swee Hoon Ang - National University of Singapore, Singapore
Andy Aylesworth - Bentley University, USA
Tae Hyun Baek - Sungkyunkwan University, South Korea
Stacey Menzel Baker - Creighton University, USA
Siva K. Balasubramanian - Illinois Institute of Technology, USA
Jennifer G. Ball - Temple University, USA
Brittney C. Bauer - Loyola University New Orleans, USA
Michael A. Belch - San Diego State University, USA
Steven Bellman - University of South Australia, Australia
Lars Bergkvist - University of Stavanger, Norway
Stefan Bernritter - King's College London, UK
Sophie Boerman - Wageningen University & Research, The Netherlands
Laura F. Bright - University of Texas at Austin, USA
Colin Campbell - University of San Diego, USA
Les Carlson - University of Nebraska-Lincoln, USA
François A. Carrillat - Griffith University, Australia
Chingching Chang - National Chengchi University, Taiwan
Huan Chen - University of Florida, USA
Qimei Chen - University of Hawaii at Manoa, USA
Sydney Chinchanachokchai - University of Akron, USA
Yung Kyun Choi - Dongguk University, South Korea
Shu-Chuan (Kelly) Chu - DePaul University, USA
Jonas Colliander - Stockholm School of Economics, Sweden
Bettina Cornwell - University of Oregon, USA
José Mauro da Costa Hernandez - Universidade de São Paulo, Brazil
Federico de Gregorio - The University of Akron, USA
Steffi De Jans - Ghent University, Belgium
Patrick De Pelsmacker - University of Antwerp, Belgium
Sandra Diehl - Alpen-Adria University of Klagenfurt, Austria
Susan Dobscha - Bentley University, USA
Wenyu Dou - SKEMA, China
Yang Feng - University of Florida, USA
Juliana Fernandes - University of Florida, USA
John B. Ford - Old Dominion University, USA
Harsha Gangadharbatla - University of Colorado-Boulder, USA
Maggie Geuens - Ghent University, Belgium
Mary Gilly - University of California, Irvine, USA
Robyn Goodman - University of Florida, USA
Louisa Ha - Bowling Green State University, USA
Eric Haley - University of Tennessee, USA
Chang-Dae Ham - University of Illinois at Urbana-Champaign, USA
Jeong-Yeob Han - University of Georgia, USA
Nicole Hartnett - University of South Australia, Australia
Jörg Henseler - University of Twente, The Netherlands
Itai Himelboim - University of Georgia, USA
Steven Holiday - University of Alabama, USA
Liselot Hudders - Ghent University, Belgium
Kineta Hung - Hong Kong Baptist University, Hong Kong
Michael R. Hyman - New Mexico State University, USA
Mathew Isaac - Seattle University, USA
Hyun Seung Jin - Queensland University of Technology, Australia
Benjamin K. Johnson - University of Florida, USA
Clark D. Johnson - Pepperdine University, USA
Hyunjin Kang - Nanyang Technological University, Singapore
Jeremy Kees - Villanova University, USA
Eunjin (Anna) Kim - University of Southern California, USA
Jooyoung Kim - University of Georgia, USA
Kacy Kim - Bryant University, USA
Scott Koslow - Macquarie University, Australia
Hyokjin Kwak - Indian Institute of Management Ahmedabad, India
Aparna Labroo - Northwestern University, USA
Russell N. Laczniak - Iowa State University, USA
Carrie La Ferle - Southern Methodist University, USA
Tobias Langner - Bergische University of Wuppertal, Germany
Kathryn A. LaTour - Northwestern University, USA
Wei-Na Lee - University of Texas at Austin, USA
Yoon-Joo Lee - Washington State University, USA
Hairong Li - Michigan State University, USA
Carolyn A. Lin - University of Connecticut, USA
Jhih-Syuan Lin - National Chengchi University, Taiwan
Chen Lou - Nanyang Technological University, Singapore
Fang-Chi Lu - University of Melbourne, Australia
Xinyu Lu - Shanghai International Studies University, China
David Luna - University of Central Florida, USA
Edward C. Malthouse - Northwestern University, USA
Ken Manning - Colorado State University, USA
Ewa Maslowska - University of Illinois at Urbana-Champaign, USA
Anna McAlister - Endicott College, USA
John A. McCarty - The College of New Jersey, USA
Cynthia Morton - University of Florida, USA
Ashesh Mukherjee - McGill University, Canada
Sidharth Muralidharan - Southern Methodist University, USA
Brigitte Naderer - Ludwig Maximilian University of Munich, Germany
Thomas P. Novak - The George Washington University, USA
Shintaro Okazaki - King's College London, UK
Lisa Peñaloza - KEDGE Business School, France
Iryna Pentina - University of Toledo, USA
Matthew Pittman - University of Tennessee, USA
Kirk Plangger - King's College London, UK
Kathrynn Pounders - University of Texas at Austin, USA
Marina Puzakova - Lehigh University, USA
Glenna L. Read - University of Georgia, USA
Leonard Reid - University of Georgia, USA
Jef I. Richards - Michigan State University, USA
Nora J. Rifon - Michigan State University, USA
Hyejoon Rim - University of Minnesota, USA
Debra J. Ringold - Willamette University, USA
Shelly Rodgers - University of Missouri, USA
Marisabel Romero Lopez - University of Tennessee, USA
Gudrun Roose - Ghent University, Belgium
Herbert Jack Rotfeld - Auburn University, USA
Marla Royne Stafford - University of Nevada, Las Vegas, USA
Yuhosua (Joshua) Ryoo - University of Minnesota Duluth, USA
Adam Saffer - University of Minnesota, USA
Sean Sands - Swinburne University of Technology, Australia
Sela Sar - University of Illinois at Urbana-Champaign, USA
Hope Jensen Schau - University of Arizona, USA
Angeline Close Scheinbaum - Clemson University, USA
Claire M. Segijn - University of Minnesota, USA
Trina Sego - Boise State University, USA
Yuri Seo - University of Auckland, New Zealand
Kevin J. Shanahan - University of Mississippi, USA
Venkatesh Shankar - Texas A&M University, USA
Fuyuan Shen - Pennsylvania State University, USA
Heather Shoenberger - Pennsylvania State University, USA
Surendra N. Singh - University of Kansas, USA
Edith Smit - University of Amsterdam, The Netherlands
Jaideep Srivastava - University of Minnesota, USA
Joanna Strycharz - University of Amsterdam, The Netherlands
S. Shyam Sundar - Pennsylvania State University, USA
Charles R. Taylor - Villanova University, USA
Ralf Terlutter - Alpen-Adria University of Klagenfurt, Austria
Ioannis G. Theodorakis - Paris School of Business, France
Veronica L. Thomas - Old Dominion University, USA
Esther Thorson - Michigan State University, USA
Brian D. Till - Marquette University, USA
Linda Tuncay Zayer - Loyola University Chicago, USA
Zeph van Berlo - University of Amsterdam, The Netherlands
Patrick van Esch - Kennesaw State University, USA
Guda van Noort - University of Amsterdam, The Netherlands
Eva A. van Reijmersdal - University of Amsterdam, The Netherlands
Patrick Vargas - University of Illinois at Urbana-Champaign, USA
Peeter Verlegh - Vrije Universiteit Amsterdam, The Netherlands
Vijay Viswanathan - Northwestern University, USA
Hilde Voorveld - University of Amsterdam, the Netherlands
Martin K.J. Waiguny - IMC University of Applied Sciences Krems, Austria
Rebecca J.H. Wang - Lehigh University, USA
Cynthia Webster - Macquarie University, Australia
Michael F. Weigold - University of Florida, USA
Taylor Jing Wen - University of South Carolina, USA
Rick T. Wilson - Texas State University, USA
Kevin Wise - University of Illinois at Urbana-Champaign, USA
Joyce Wolburg - Marquette University, USA
Scott A. Wright - Providence College, USA
Linwan Wu - University of South Carolina, USA
Mike Yao - University of Illinois at Urbana-Champaign, USA
Mark Yi-Cheon Yim - University of Massachusetts Lowell, USA
Sukki Yoon - Bryant University, USA
Seounmi (Katie) Youn - Emerson College, USA
Brahim Zarouali - KU Leuven, Belgium
Abstracting and indexing
Abstracted/Indexed in:
• American Psychological Association
° PsycINFO
• Elsevier
° Scopus
• ProQuest
° Business Premium Collection
° ABI/INFORM Collection
° ABI/INFORM Global
° Accounting, Tax & Banking Collection
° Psychology Database
° ProQuest Central
° ProQuest Central Essentials
° ProQuest Central K-12
° ProQuest Central Basic (Korea)
° Research Library
° SIRS Editorial
° International Bibliography of the Social Sciences (IBSS)
• EBSCO
° Advanced Placement Source
° Book Review Digest Plus (H.W. Wilson)
° Business Abstracts with Full Text (H.W. Wilson)
° Business Source Alumni Edition
° Business Source Complete
° Business Source Corporate
° Business Source Elite
° Business Source Index
° Business Source Premier
° Business Source Ultimate
° Communication Abstracts
° Communication Source
° EBSCO Management Collection
° Business Source Corporate Plus
° Communication & Mass Media Complete
° NSA Collection
° OmniFile Full Text Mega (H.W. Wilson)
° TOC Premier
Open access
Journal of Advertising is a hybrid open access journal that is part of our Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research.
Why choose open access?
- Increase the discoverability and readership of your article
- Make an impact and reach new readers, not just those with easy access to a research library
- Freely share your work with anyone, anywhere
- Comply with funding mandates and meet the requirements of your institution, employer or funder
- Rigorous peer review for every open access article
Article Publishing Charges (APC)
If you choose to publish open access in this journal you may be asked to pay an Article Publishing Charge (APC). You may be able to publish your article at no cost to yourself or with a reduced APC if your institution or research funder has an open access agreement or membership with Taylor & Francis.
Use our APC finder to calculate your article publishing charge
News, offers and calls for papers
News and offers
- Rankings: 1/92 in Communication; 12/152 in Business
- Find out about our Best Article Award!
Calls for papers
Academy information
The American Academy of Advertising (AAA) is an organization of scholars and professionals advancing advertising knowledge and education worldwide. The AAA supports and promotes high-quality research and theory to drive continued progress in advertising practices.
Members of AAA receive online access to the Academy journals. Membership information including fees, benefits and how to join is available on the website.
The Academy publishes three journals:
Journal of Current Issues and Research in Advertising
Journal of Interactive Advertising
For submission information, read the Instructions for Authors.
To register as a peer reviewer for Journal of Advertising , visit the submission site to create an account and discover our Peer Reviewer Training Network.
5 issues per year
Associated with:
- Journal of Current Issues & Research in Advertising (1992 - current)
- Journal of Interactive Advertising (2000 - current)
Advertising information
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