The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising. Queries regarding the appropriateness of a topic and its fit with the scope of the Journal may be sent to the Editor by e-mail at [email protected] prior to submission of a manuscript.
Journal metrics can be a useful tool for readers, as well as for authors
who are deciding where to submit their next manuscript for publication.
However, any one metric only tells a part of the story of a journal’s
quality and impact. Each metric has its limitations which means that it
should never be considered in isolation, and metrics should be used to
support and not replace qualitative review.
We strongly recommend that you always use a number of metrics, alongside
other qualitative factors such as a journal’s aims & scope, its
readership, and a review of past content published in the journal. In
addition, a single article should always be assessed on its own merits and
never based on the metrics of the journal it was published in.
Usage and acceptance rate data above are for the last full calendar year
and are updated annually in February. Speed data is updated every six
months, based on the prior six months. Citation metrics are updated
annually mid-year. Please note that some journals do not display all of
the following metrics
(find out why).
Usage:
the total number of times articles in the journal were viewed by users
of Taylor & Francis Online in the previous calendar year, rounded to the
nearest thousand.
Citation Metrics
Impact Factor*:
the average number of citations received by articles published in the
journal within a two-year window. Only journals in the Clarivate Science
Citation Index Expanded (SCIE), Social Sciences Citation Index (SSCI),
Arts and Humanities Citation Index (AHCI) and the Emerging Sources
Citation Index (ESCI) have an Impact Factor.
Impact Factor Best Quartile*:
the journal’s highest subject category ranking in the Journal Citation
Reports. Q1 = 25% of journals with the highest Impact Factors.
5 Year Impact Factor*:
the average number of citations received by articles in the journal
within a five-year window.
CiteScore (Scopus)†:
the average number of citations received by articles in the journal over
a four-year period.
CiteScore Best Quartile†:
the journal’s highest CiteScore ranking in a Scopus subject category. Q1
= 25% of journals with the highest CiteScores.
SNIP
(Source Normalized Impact per Paper):
the number of citations per paper in the journal, divided by citation
potential in the field.
SJR
(Scimago Journal Rank):
Average number of (weighted) citations in one year, divided by the
number of articles published in the journal in the previous three years.
Speed/acceptance
From submission to first decision:
the average (median) number of days for a manuscript submitted to the
journal to receive a first decision. Based on manuscripts receiving a
first decision in the last six months.
From submission to first post-review decision:
the average (median) number of days for a manuscript submitted to the
journal to receive a first decision if it is sent out for peer review.
Based on manuscripts receiving a post-review first decision in the last
six months.
From acceptance to online publication:
the average (median) number of days from acceptance of a manuscript to
online publication of the Version of Record. Based on articles published
in the last six months.
Acceptance rate:
articles accepted for publication by the journal in the previous
calendar year as percentage of all papers receiving a final decision.
Jisu Huh University of Minnesota – Twin Cities, USA
SENIOR ASSOCIATE EDITORS
Michelle R. Nelson University of Illinois at Urbana-Champaign, USA
Cristel Russell Pepperdine University, USA
ASSOCIATE EDITORS
Theo Araujo - University of Amsterdam, The Netherlands Martin Eisend - European University Viadrina, Germany Nathaniel J. Evans - University of Georgia, USA Anne Hamby - Boise State University, USA Jameson Hayes - University of Alabama, USA Su Jung Kim - University of Southern California, USA Yuping Liu-Thompkins - Old Dominion University, USA Jörg Matthes - University of Vienna, Austria Joe Phua - Southern Methodist University, USA Karolien Poels - University of Antwerp, Belgium Sara Rosengren - Stockholm School of Economics, Sweden Wonsun Shin - University of Melbourne, Australia Wanhsiu (Sunny) Tsai - University of Miami, USA Guda van Noort - University of Amsterdam, The Netherlands Taylor Jing Wen - University of South Carolina, USA Kasey Windels - University of Florida, USA Kevin Wise - University of Illinois at Urbana-Champaign, USA Hye Jin Yoon - University of Georgia, USA
EDITORIAL ASSISTANT
Gabriel Garlough-Shah - University of Minnesota – Twin Cities, USA
AAA PUBLICATIONS COMMITTEE
Cynthia Morton, Chair - University of Florida, USA Saleem Alhabash - Michigan State University, USA Steve Edwards - Southern Methodist University, USA Nathaniel J. Evans - University of Georgia, USA Ron Faber - University of Minnesota – Twin Cities, USA Heidi Hennink-Kaminski - University of North Carolina, USA Alyse Lancaster - University of Miami, USA Michelle Nelson - University of Illinois at Urbana-Champaign, USA Herbert Jack Rotfeld - Auburn University, USA
SENIOR ADVISORY BOARD
Les Carlson - University of Nebraska-Lincoln, USA Ron Faber - University of Minnesota, USA Dean Krugman - University of Georgia, USA Russell N. Laczniak - Iowa State University, USA Wei-Na Lee - University of Texas at Austin, USA Naresh K. Malhotra - Georgia Institute of Technology, USA Shintaro Okazaki - King's College London, UK Leonard Reid - University of Georgia, USA Herbert Jack Rotfeld - Auburn University, USA Marla Royne Stafford - University of Nevada, Las Vegas, USA Charles R. Taylor - Villanova University, USA
EDITORIAL REVIEW BOARD
Sun Joo (Grace) Ahn - University of Georgia, USA Saleem Alhabash - Michigan State University, USA J. Craig Andrews - Marquette University, USA Swee Hoon Ang - National University of Singapore, Singapore Andy Aylesworth - Bentley University, USA Tae Hyun Baek - Sungkyunkwan University, South Korea Stacey Menzel Baker - Creighton University, USA Siva K. Balasubramanian - Illinois Institute of Technology, USA Jennifer G. Ball - Temple University, USA Brittney C. Bauer - Loyola University New Orleans, USA Michael A. Belch - San Diego State University, USA Steven Bellman - University of South Australia, Australia Lars Bergkvist - University of Stavanger, Norway Stefan Bernritter - King's College London, UK Sophie Boerman - Wageningen University & Research, The Netherlands Laura F. Bright - University of Texas at Austin, USA Colin Campbell - University of San Diego, USA Les Carlson - University of Nebraska-Lincoln, USA François A. Carrillat - Griffith University, Australia Chingching Chang - National Chengchi University, Taiwan Huan Chen - University of Florida, USA Qimei Chen - University of Hawaii at Manoa, USA Sydney Chinchanachokchai - University of Akron, USA Yung Kyun Choi - Dongguk University, South Korea Shu-Chuan (Kelly) Chu - DePaul University, USA Jonas Colliander - Stockholm School of Economics, Sweden Bettina Cornwell - University of Oregon, USA José Mauro da Costa Hernandez - Universidade de São Paulo, Brazil Federico de Gregorio - The University of Akron, USA Steffi De Jans - Ghent University, Belgium Patrick De Pelsmacker - University of Antwerp, Belgium Sandra Diehl - Alpen-Adria University of Klagenfurt, Austria Susan Dobscha - Bentley University, USA Wenyu Dou - SKEMA, China Yang Feng - University of Florida, USA Juliana Fernandes - University of Florida, USA John B. Ford - Old Dominion University, USA Harsha Gangadharbatla - University of Colorado-Boulder, USA Maggie Geuens - Ghent University, Belgium Mary Gilly - University of California, Irvine, USA Robyn Goodman - University of Florida, USA Louisa Ha - Bowling Green State University, USA Eric Haley - University of Tennessee, USA Chang-Dae Ham - University of Illinois at Urbana-Champaign, USA Jeong-Yeob Han - University of Georgia, USA Nicole Hartnett - University of South Australia, Australia Jörg Henseler - University of Twente, The Netherlands Itai Himelboim - University of Georgia, USA Steven Holiday - University of Alabama, USA Liselot Hudders - Ghent University, Belgium Kineta Hung - Hong Kong Baptist University, Hong Kong Michael R. Hyman - New Mexico State University, USA Mathew Isaac - Seattle University, USA Hyun Seung Jin - Queensland University of Technology, Australia Benjamin K. Johnson - University of Florida, USA Clark D. Johnson - Pepperdine University, USA Hyunjin Kang - Nanyang Technological University, Singapore Jeremy Kees - Villanova University, USA Eunjin (Anna) Kim - University of Southern California, USA Jooyoung Kim - University of Georgia, USA Kacy Kim - Bryant University, USA Scott Koslow - Macquarie University, Australia Hyokjin Kwak - Indian Institute of Management Ahmedabad, India Aparna Labroo - Northwestern University, USA Russell N. Laczniak - Iowa State University, USA Carrie La Ferle - Southern Methodist University, USA Tobias Langner - Bergische University of Wuppertal, Germany Kathryn A. LaTour - Northwestern University, USA Wei-Na Lee - University of Texas at Austin, USA Yoon-Joo Lee - Washington State University, USA Hairong Li - Michigan State University, USA Carolyn A. Lin - University of Connecticut, USA Jhih-Syuan Lin - National Chengchi University, Taiwan Chen Lou - Nanyang Technological University, Singapore Fang-Chi Lu - University of Melbourne, Australia Xinyu Lu - Shanghai International Studies University, China David Luna - University of Central Florida, USA Edward C. Malthouse - Northwestern University, USA Ken Manning - Colorado State University, USA Ewa Maslowska - University of Illinois at Urbana-Champaign, USA Anna McAlister - Endicott College, USA John A. McCarty - The College of New Jersey, USA Cynthia Morton - University of Florida, USA Ashesh Mukherjee - McGill University, Canada Sidharth Muralidharan - Southern Methodist University, USA Brigitte Naderer - Ludwig Maximilian University of Munich, Germany Thomas P. Novak - The George Washington University, USA Shintaro Okazaki - King's College London, UK Lisa Peñaloza - KEDGE Business School, France Iryna Pentina - University of Toledo, USA Matthew Pittman - University of Tennessee, USA Kirk Plangger - King's College London, UK Kathrynn Pounders - University of Texas at Austin, USA Marina Puzakova - Lehigh University, USA Glenna L. Read - University of Georgia, USA Leonard Reid - University of Georgia, USA Jef I. Richards - Michigan State University, USA Nora J. Rifon - Michigan State University, USA Hyejoon Rim - University of Minnesota, USA Debra J. Ringold - Willamette University, USA Shelly Rodgers - University of Missouri, USA Marisabel Romero Lopez - University of Tennessee, USA Gudrun Roose - Ghent University, Belgium Herbert Jack Rotfeld - Auburn University, USA Marla Royne Stafford - University of Nevada, Las Vegas, USA Yuhosua (Joshua) Ryoo - University of Minnesota Duluth, USA Adam Saffer - University of Minnesota, USA Sean Sands - Swinburne University of Technology, Australia Sela Sar - University of Illinois at Urbana-Champaign, USA Hope Jensen Schau - University of Arizona, USA Angeline Close Scheinbaum - Clemson University, USA Claire M. Segijn - University of Minnesota, USA Trina Sego - Boise State University, USA Yuri Seo - University of Auckland, New Zealand Kevin J. Shanahan - University of Mississippi, USA Venkatesh Shankar - Texas A&M University, USA Fuyuan Shen - Pennsylvania State University, USA Heather Shoenberger - Pennsylvania State University, USA Surendra N. Singh - University of Kansas, USA Edith Smit - University of Amsterdam, The Netherlands Jaideep Srivastava - University of Minnesota, USA Joanna Strycharz - University of Amsterdam, The Netherlands S. Shyam Sundar - Pennsylvania State University, USA Charles R. Taylor - Villanova University, USA Ralf Terlutter - Alpen-Adria University of Klagenfurt, Austria Ioannis G. Theodorakis - Paris School of Business, France Veronica L. Thomas - Old Dominion University, USA Esther Thorson - Michigan State University, USA Brian D. Till - Marquette University, USA Linda Tuncay Zayer - Loyola University Chicago, USA Zeph van Berlo - University of Amsterdam, The Netherlands Patrick van Esch - Kennesaw State University, USA Guda van Noort - University of Amsterdam, The Netherlands Eva A. van Reijmersdal - University of Amsterdam, The Netherlands Patrick Vargas - University of Illinois at Urbana-Champaign, USA Peeter Verlegh - Vrije Universiteit Amsterdam, The Netherlands Vijay Viswanathan - Northwestern University, USA Hilde Voorveld - University of Amsterdam, the Netherlands Martin K.J. Waiguny - IMC University of Applied Sciences Krems, Austria Rebecca J.H. Wang - Lehigh University, USA Cynthia Webster - Macquarie University, Australia Michael F. Weigold - University of Florida, USA Taylor Jing Wen - University of South Carolina, USA Rick T. Wilson - Texas State University, USA Kevin Wise - University of Illinois at Urbana-Champaign, USA Joyce Wolburg - Marquette University, USA Scott A. Wright - Providence College, USA Linwan Wu - University of South Carolina, USA Mike Yao - University of Illinois at Urbana-Champaign, USA Mark Yi-Cheon Yim - University of Massachusetts Lowell, USA Sukki Yoon - Bryant University, USA Seounmi (Katie) Youn - Emerson College, USA Brahim Zarouali - KU Leuven, Belgium
Abstracting and indexing
Abstracted/Indexed in:
• American Psychological Association
° PsycINFO
• Elsevier
° Scopus
• ProQuest
° Business Premium Collection
° ABI/INFORM Collection
° ABI/INFORM Global
° Accounting, Tax & Banking Collection
° Psychology Database
° ProQuest Central
° ProQuest Central Essentials
° ProQuest Central K-12
° ProQuest Central Basic (Korea)
° Research Library
° SIRS Editorial
° International Bibliography of the Social Sciences (IBSS)
• EBSCO
° Advanced Placement Source
° Book Review Digest Plus (H.W. Wilson)
° Business Abstracts with Full Text (H.W. Wilson)
° Business Source Alumni Edition
° Business Source Complete
° Business Source Corporate
° Business Source Elite
° Business Source Index
° Business Source Premier
° Business Source Ultimate
° Communication Abstracts
° Communication Source
° EBSCO Management Collection
° Business Source Corporate Plus
° Communication & Mass Media Complete
° NSA Collection
° OmniFile Full Text Mega (H.W. Wilson)
° TOC Premier
Open access
Journal of Advertising is a hybrid open access journal that is part of our Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research.
Why choose open access?
Increase the discoverability and readership of your article
Make an impact and reach new readers, not just those with easy access to a research library
Freely share your work with anyone, anywhere
Comply with funding mandates and meet the requirements of your institution, employer or funder
Rigorous peer review for every open access article
Article Publishing Charges (APC)
If you choose to publish open access in this journal you may be asked to pay an Article Publishing Charge (APC). You may be able to publish your article at no cost to yourself or with a reduced APC if your institution or research funder has an open access agreement or membership with Taylor & Francis.
The American Academy of Advertising (AAA) is an organization of scholars and professionals advancing advertising knowledge and education worldwide. The AAA supports and promotes high-quality research and theory to drive continued progress in advertising practices.
Members of AAA receive online access to the Academy journals. Membership information including fees, benefits and how to join is available on the website.
AAA and our publisher Taylor & Francis make every effort to ensure the accuracy of all the information (the "Content") contained in our publications. However, AAA and our publisher Taylor & Francis, our agents (including the editor, any member of the editorial team or editorial board, and any guest editors), and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by AAA and our publisher Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. AAA and our publisher Taylor & Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to, or arising out of the use of the Content. Terms & Conditions of access and use can be found at http://www.tandfonline.com/page/terms-and-conditions .
Ready to submit?
Start a new submission or continue a submission in progress
![Sample our Humanities journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/110812/Subject-Sample-2021-Humanities.jpg"})