About this journal

The mission of Health Marketing Quarterly  is to advance its leadership in health marketing research, strengthen and broaden its impact on academia, practice, and society. Health marketing is a discipline leveraging traditional marketing techniques and research driven strategies to protect and promote the health of individuals, communities, and populations. The Center for Disease Control and Prevention (CDC) defines health marketing as "creating, communicating, and delivering health information and interventions using consumer-centered and science-based strategies to protect and promote the health of diverse populations".  Health Marketing Quarterly  aims to publish impactful research, is willing to develop key innovative ideas with authors, and endeavors to be relevant to all health marketing stakeholders, including health consumers, researchers, managers, and policymakers. The journal, constructed to be inclusive and international in scope, multidisciplinary and relevant to the health and business world in most of its articles.

Health Marketing Quarterly  is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health marketing in today’s complex environment. The journal addresses important contemporary issues in the use of marketing for health by researchers and health care organizations, individual practitioners, and health services. This includes the use of marketing to promote, position, deter, and enhance health and health services. Health Marketing Quarterly accepts submissions regarding the development of the health marketing literature on both a conceptual and empirical basis including qualitative, experimental, and pilot studies that is relevant to researchers, practitioners, and policy makers.

Contributions which include analysis of existing practice, methods, and programs; application of new ideas and methods; and research on various aspects of health marketing are encouraged. Systematic literature reviews and conceptual papers including critiques, reflections and conceptualizations aiming to expand thinking in the field are welcomed. Each manuscript should include the marketing implications of the impact of these findings on health marketing practice.

Areas of emphasis include:

• Health behavior change

• Health service marketing

• Health equity

• Health marketing to achieve the UN SDGs

• Digital health engagement

Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.

Editor-in-Chief

Joy Parkinson, PhD

Faculty of Law and Business, Australian Catholic University, Australia

Oceania Regional Associate Editor

Janet Davey, PhD

Wellington School of Business and Government, Victoria University of Wellington, New Zealand

Editorial Board

Sidney Anderson, PhD- Texas State University, San Marcos, TX, USA

Ashish Chandra, PhD - Marshall University Graduate College, South Charleston, WV, USA

Sameer Deshpande, PhD- Griffith University, Brisbane, Australia

Sinead Duane, PhD - J.E. Cairnes School of Business and Economics, National University of Ireland Galway, Ireland

Debbie Ellis, PhD- University of KwaZulu-Natal, South Africa

Gary Daniel Futrell, PhD - Valdosta State University, Valdosta, GA, USA

Deepa Gupta- Indian Institute of Technology, India

Raechel Johns, PhD- University of Canberra, ACT, Australia

Tanja Kamin, PhD -  University of Ljubljana, Slovenia

Mohammad Kadir, PhD – Torrens University, Australia

Nile M. Khanfar, PhD - Nova Southeastern University, Palm Beach Gardens, FL, USA

Wei Wei Cheryl Leo, PhD - Murdoch University, Perth, Australia

Rory Mulcahy, PhD -  University of the Sunshine Coast, Australia

Derek Ong, PhD -  University of Hertfordshire, UK

Michael Petrochuk, DBA - Akron General Health Systems, Akron, OH, USA

Aimee Riedel, PhD - Griffith Business School, Griffith University, Australia

Mark Rosenbaum, PhD - Hawaii Pacific University, HI, USA

Rebekah Russell-Bennett, PhD -  University of Canberra, ACT, Australia

Lisa Schuster, PhD- Queensland University of Technology, Brisbane, Australia

Michaeline Skiba, EdD - Monmouth University, West Long Branch, NJ, USA

William L. Trombetta, PhD - St. Joseph University, Philadelphia, PA, USA

Yoko Uryuhara, PhD– Doshisha University, Japan

Michail Vafeiadis, PhD- Auburn University, Auburn, AL, USA

Livingston A. White, PhD- The University of the West Indies, Jamaica

Walter W. Wymer, JR., DBA - University of Lethbridge, Alberta, Canada