Using popular culture for social change: Soul City videos and a mobile clip for adolescents in South Africa

Harriet PerlmanSenior Executive (former), Regional Programmes, Soul City Institute for Health and Development Communication (SCI), Johannesburg, South Africa

Shereen UsdinExecutive, Resource Mobilisation, SCI, Johannesburg, South [email protected]

Jenny ButtonManager, Media Projects, SCI, Johannesburg, South Africa

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Notes

* External Evaluation of the Southern African Regional Social and Behaviour Change Communication Program (2013) Paul Hutchinson, Jennifer Wheeler, Eva Silvestre, Dominique Meekers, Philip Anglewicz, John Hembling, and Evan Cole, Joe Keating.

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