Re-engaging local youth for sustainable sport-for-development

Highlights

•	Roles and responsibilities of re-engaged youth in sport-for-development.
•	Definition of re-engaged youth.
•	Empirical investigation based on qualitative fieldwork in Hanoi, Vietnam.
•	Re-engaged youth identified as program culture experts, role models, leaders and mentors.
•	Re-engaged youth are key drivers for sustainable organizational success.

Abstract

Despite increasing evidence that sport-for-development (SFD) programs can contribute to community development, there remains a lack of empirical inquiry into different socio-managerial aspects of SFD. For example, in attempts to achieve locally sustained SFD programs, the roles, responsibilities and potential impact of re-engaged youth need further investigation. The authors define re-engaged youth as previous program participants who have maintained strong links with the organization and who return to the program at a later stage as volunteers or staff members. In this paper, the authors examine ways in which Re-engaged youth of the Blue Dragon Children Foundation’s SFD program contribute to sustainable management and indirectly to community development within a disadvantaged community setting in Hanoi, Vietnam. Following an interpretive mode of inquiry, the authors conducted and analyzed two focus groups (six participants each) and 12 in-depth interviews with re-engaged youth (n = 7) and key program stakeholders (n = 5). Overall, re-engaged youth represented key drivers for organizational success; they served as program culture experts, role models, leaders and mentors, and creators of a family feel in SFD and beyond. The authors argue that re-engaged youth are demonstrating a number of important change agent capabilities that enable them to uniquely gauge and best respond to the needs of program participants and local communities in complex sociocultural environments.

Keywords:

• Sport-for-development
• Youth
• Leadership
• Role models
• Change agents
• Field theory