Linkages between socio-economic variables and the efficient marketing of poultry feeds in Delta State, Nigeria: implication for extension services

Abstract

This study investigated the linkages between socio-economic variables and the efficient marketing of poultry feeds in Delta State. Primary data collected from 100 randomly selected respondent poultry feed marketers, using structured questionnaire/interview schedule, were analysed using descriptive statistics and pairwise correlation model. The study revealed that marketers' years of experience (0.89) and improved packaging (0.62) have positive and significant relationship (linkages) with efficient marketing of poultry feeds; while distance between source of procurement and selling centre (-0.74) and associated cost of transportation (-0.98) have negative relationship (linkages) with the efficient marketing of poultry feeds. Price per bag and poor road network (market access condition) were the major problems affecting efficient marketing of poultry feeds in the study area. Implication for extension officers participation in poultry feeds marketing was emphasized.

Keywords::

• linkages
• socio-economic variables
• efficient marketing
• poultry
• feeds
• extension