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Journal of the Operational Research Society Volume 27, 1976 - Issue 3
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General Paper

A Conceptual Framework for Corporate Modeling and the Results of a Survey of Current Practice

Thomas H. NaylorDuke University and Social Systems, Inc.
Pages 671-682 | Published online: 19 Dec 2017
 
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Abstract

This paper attempts to ascertain the current state of the art of corporate simulation models by summarizing the results of a survey of 346 corporations in North America and Europe. It considers who is using corporate models, why, how, and which resources are required for implementation. A conceptual framework for corporate modelling is also given.

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