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Journal of the Operational Research Society Volume 28, 1977 - Issue 2
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Technical Note

A Note on Kotler's Competitive Strategy Model

R. F. KirbyPaisley College of Technology
Pages 347-350 | Published online: 19 Dec 2017
 
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Abstract

The Marketing model proposed by Kotler to demonstrate alternative competitive marketing strategies is analysed further and a computational method for studying optimal strategies outlined. It is suggested that this provides a simple but useful Marketing Exercise.

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