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Articles

Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai

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Abstract

This research examines how fellow-townsmenship, a distinctive homophilous social network, functioned among Ningbo entrepreneurs pertaining to their simultaneous exploration and exploitation of business opportunities, or achieving ambidexterity, in the nineteenth century. By investigating data in relevant historical records from museums, archives and libraries, case studies based on two representative Ningbo entrepreneurs from a distinctive business family showcase how those entrepreneurs took advantage of townsmenship to resolve the trade-off between exploration and exploitation. In doing so, simultaneous exploration and exploitation alongside the expansion of fellow townsmenship proved to be effective and successful. This research provides new grounds to examine ambidexterity.

Notes

1. CitationEllis, “Social Stratification and Social Relations,” 570–578; CitationLasswell, “A Study of Social Stratification,” 310–313; CitationMcPherson and Smith-Lovin, “Homophily in Voluntary Organizations,” 370–379.

2. CitationDimov, “From Opportunity Insight,” 561–83; CitationDimov, “Grappling with the Unbearable Elusiveness,” 57–81; CitationGrégoire, Barr, and Shepherd, “Cognitive Processes of Opportunity Recognition,” 413–431; CitationRoscoe, Discua Cruz, and Howorth et al. “How Does and Old Firm Learn New Tricks?,” 53–72.

3. CitationShepherd and DeTienne, “Prior Knowledge,” 91–112; CitationMcMullen, Bagby, and Palich, “Economic Freedom,” 875–895; CitationRopo and Hunt, “Entrepreneurial Processes,” 91–111; CitationCardon et al., “The Nature and Experience of Entrepreneurial Passion,” 511–532; CitationBarreto, “Solving the Entrepreneurial Puzzle,” 356–380; CitationShane, “Prior Knowledge,” 448–469; CitationCorbett, “Experiential Learning,” 473–491.

4. CitationMarch, “Exploration and Exploitation,” 71–87; CitationSchumpeter, The Theory of Economic Development; CitationBierly and Daly, “Alternative Knowledge Strategies,” 493–516; CitationMueller, Volery and von Siemens, “What Do Entrepreneurs Actually Do?” 995–1017; CitationCompanys and McMullen, “Strategic Entrepreneurs at Work” 301–22.

5. CitationAdler, Goldoftas, and Levine, “Flexibility Versus Efficiency?” 34–68; CitationGupta, Smith, and Shalley, “The Interplay Between Exploration and Exploitation,” 693–706; CitationSharma and Salvato, “Commentary,” 1199–1205.

6. CitationAdler et al., “Flexibility Versus Efficiency?” 34–68; CitationAndriopoulos and Lewis, “Exploitation-Exploration Tensions,” 696–717; CitationBierly and Daly, “Alternative Knowledge Strategies,” 493–516; CitationGupta et al., “The Interplay between Exploration and Exploitation,” 693–706; CitationMarch, “Exploration and Exploitation,” 71–87; CitationSimsek, “Organizational Ambidexterity,” 597–624.

7. CitationHe and Wong, “Exploration vs. Exploitation,” 481–494; CitationLópez-Morell and O'Kean, “A Stable Network,” 163–184; CitationSharma and Salvato, “Commentary,” 1199–1205; CitationHarvey and Press, “The City and International Mining,” 98–119; CitationKeil, Maula, and Wilson, “Unique Resources.”; CitationZhang, et al., “A Contingent Model of Network Utilization,” 593–613.

8. CitationMcPherson, Smith-Lovin, and Cook, “Birds of a Feather,” 415.

9. CitationIbarra, “Homophily and Differential Returns,” 422–447; CitationIbarra, “Race, Opportunity,” 673–703; CitationKleinbaum, Stuart, and Tushman, “Discretion Within Constraint,” 1316–1336; CitationKossinets and Watts, “Origins of Homophily,” 405–450.

10. CitationMcPherson and Smith-Lovin, “Homophily in Voluntary Organizations,” 370–379; CitationMcPherson et al., “Birds of a Feather,” 415; CitationRuef, Aldrich, and Carter, “The Structure of Founding Teams,” 195–222.

11. CitationKleinbaum et al., “Discretion Within Constraint,” 1316–1336; CitationAral, Muchnik, and Sundararajan, “Distinguishing Influence-Based Contagion,” 21544–21549; CitationBernard, Killworth, and Sailer., “Summary of Research,” 11–25; CitationIbarra, “Race, Opportunity,” 673–703; CitationRuef et al., “The Structure of Founding Teams,” 195–222.

12. CitationIngram and Morris, “Do People Mix at Mixers?” 558–585; CitationKleinbaum et al., “Discretion Within Constraint,” 1316–1336; CitationMarsden, “Homogeneity in Confiding Relations,” 57–76; CitationReagans, “Close Encounters,” 835–849.

13. CitationAbe, “Is ‘China Fear’ Warranted?” 106–131; Chung et al., “It-Enhanced Order and Delivery Process,” 123–139.

14. See, for example, CitationBusenitz and Lau, “Growth Intentions,” 5–20; CitationPuffer, McCarthy, and Boisot et al., “Entrepreneurship in Russia,” 441–467; CitationSimon and Lamb, “China International Trade Associates,” 81–104.

15. CitationKöll, From Cotton Mill to Business Empire.

16. CitationZoninsein, “The Melting Pot,” 44–51;

17. CitationChen, Chen, and Xin, “Guanxi Practices,” 200–209; CitationLo, “Chinese Guanxi and Anglo-American Networking,” 216–223; CitationLovett, Simmons, and Kali, “Guanxi Versus the Market,” 231–247; CitationXin and Pearce, “Guanxi: Connections as Substitutes,” 1641–1658.

18. CitationEckhardt and Shane, “Opportunities and Entrepreneurship,” 333–349; CitationShane and Venkataraman, “The Promise of Entrepreneurship,” 217–226.

19. CitationEdelman and Yli-Renko, “The Impact of Environment,” 833–856; CitationRoscoe et al. “How Does an Old Firm Learn New Tricks?,” 53–72.

20. CitationCompanys and McMullen, “Strategic Entrepreneurs at Work” 301–322; CitationShane, “Prior Knowledge,” 448–469; CitationShane and Venkataraman, “The Promise of Entrepreneurship,” 217–226.

21. CitationPatel and Fiet, “Knowledge Combination,” 1179–1197; CitationSine and David, “Environmental Jolts,” 185; CitationAlvarez and Barney, “Discovery and Creation,” 11–26.

22. CitationDimov, “Grappling with Unbearable Elusiveness,” 57–81; CitationGrégoire, et al., “Processes of Opportunity Recognition,” 413–31; CitationSarasvathy, “Causation and Effectuation,” 243–63; CitationSarasvathy and Read, “Entrepreneurial Expertise,” 77–80.

23. CitationDimov, “Grappling with the Unbearable Elusiveness,” 61.

24. Ibid.

25. CitationCompanys and McMullen, “Strategic Entrepreneurs at Work,” 301–22; CitationParsons and Rose, “Communities of Knowledge,” 609–639; CitationSarasvathy and Read, “Entrepreneurial Expertise,” 77–80.

26. CitationSharma and Salvato, “Commentary,” 1199–1205.

27. CitationCompanys and McMullen, “Strategic Entrepreneurs at Work” 301–322; CitationLópez-Morell and O'Kean, “A Stable Network,” 163–184.

28. CitationPatel and Fiet, “Knowledge Combination,” 1179–1197.

29. CitationMarch, “Exploration and Exploitation,” 71–87; CitationRoscoe et al. “How does an Old Firm Learn New Tricks?,” 53–72; CitationSharma and Salvato, “Commentary,” 1199–1205.

30. CitationMarch, “Exploration and Exploitation,” 71–87;

31. CitationSarasvathy, “Causation and Effectuation,” 243–263; CitationSarasvathy and Read, “Entrepreneurial Expertise,” 77–80; CitationSharma and Salvato, “Commentary,” 1199–205.

32. ‘Causal reasoning begins with predetermined goals and a given set of means. The aim is to find the most efficient alternative to accomplish the goals with the given means. In contrast, effectual reasoning does not begin with specific goals. Instead, it begins with a given set of means and allows the goals to emerge contingently over time based on the imagination and aspiration of entrepreneurs and those with whom they interact.’ CitationSharma and Salvato, “Commentary,” 1201.

33. CitationBierly and Daly, “Alternative Knowledge Strategies,” 493–516; CitationMarch, “Exploration and Exploitation,” 71–87; CitationKane and Alavi, “Information Technology,” 796–812.

34. Adler, “Flexibility Versus Efficiency?” 34–68; CitationCao, Gedajlovic, and Zhang, “Unpacking Organizational Ambidexterity,” 781–796; CitationHe and Wong, “Explorations vs. Exploitation,” 481–494;

35. CitationDuncan, R. “The Ambidextrous Organization,” 167–188; CitationGibson and Birkinshaw, “The Antecedents,” 209–226; CitationTushman and O'Reilly, “Ambidextrous Organizations,” 8–30.

36. CitationCao et al., “Unpacking Organizational Ambidexterity,” 781–796.

37. CitationCao et al., “Unpacking Organizational Ambidexterity,” 781–796; CitationGibson and Birkinshaw, “The Antecedents,” 209–226; CitationHe and Wong, “Exploration vs. Exploitation,” 481–494; CitationSimsek, “Organizational Ambidexterity,” 597–624.

38. CitationGibson and Birkinshaw, “The Antecedents,” 209–226.

39. CitationDuncan, “The Ambidextrous Organization,” 167–188.

40. CitationAdler et al., “Flexibility Versus Efficiency?” 34–68; CitationGulati and Puranam, “Renewal Through Reorganization,” 422–440; CitationTushman and O'Reilly, “Ambidextrous Organizations,” 8–30.

41. CitationAdler et al., “Flexibility Versus Efficiency?” 34–68.

42. See note 37 above.

43. Ibid., 209.

44. CitationGibson and Birkinshaw, “The Antecedents,” 209–226; CitationGhoshal and Bartlett, “Linking Organizational Context,” 91–112.

45. CitationBeckman, “The Influence of Founding,” 741–58.

46. CitationSmith and Tushman, “Managing Strategic Contradictions,” 522–536.

47. CitationBierly and Daly, “Alternative Knowledge Strategies,” 493–516; CitationMarch, “Exploration and Exploitation,” 71–87; CitationLópez-Morell and O'Kean, “A Stable Network,” 163–84; CitationPérez and Puig, “Knowledge and Training,” 79–99; CitationPhillips, Tracey, and Karra, “Building Entrepreneurial Tie Portfolios,” 134–150.

48. CitationMcPherson and Smith-Lovin, “Homophily in Voluntary Organizations,” 370–379; CitationMcPherson et al., “Birds of a Feather,” 415.

49. CitationFischer, Networks and Places; CitationLaumann, Prestige and Association; CitationMcPherson and Smith-Lovin, “Homophily in Voluntary Organizations,” 370–379; CitationBainbridge and Stark, “Friendship, Religion and the Occult,” 313–327; CitationIbarra, “Race, Opportunity,” 673–703; CitationKaufman, Race, Gender, and the Labor Market; CitationKleinbaum et al., “Discretion within Constraint,” 1316–1336.

50. CitationMcPherson and Smith-Lovin, “Homophily in Voluntary Organizations,” 370–379.

51. CitationMcPherson et al., “Birds of a Feather,” 416.

52. CitationMcDade, “Liverpool Slave Merchant,” 1092–109.

53. CitationIbarra, “Personal Networks of Women,” 56–87; CitationKleinbaum et al., “Discretion Within Constraint,” 1316–1336.

54. CitationBurt, “The Gender of Social Capital,” 5–46; CitationNahapiet and Ghoshal, “Social Capital, Intellectual Capital,” 242–66.

55. Kleinbaum, “Discretion Within Constraint,” 1316–1336.

56. CitationRuef et al., “The Structure of Founding Teams,” 195–222.

57. CitationPhillips et al., “Building Entrepreneurial Tie Portfolios,” 134–150.

58. CitationDou, The Study of Townsmen Association [in Chinese]; CitationEllis, “Social Stratification and Social Relations,” 570–78; CitationLasswell, “A Study of Social Stratification,” 310–313; CitationWang, Chinese Interpersonal Relations [in Chinese].

59. See note 56 above.

60. CitationChen, Migration, Hometown and Self-identity [in Chinese]; CitationDou, The Study of Townsmen Association [in Chinese]; CitationGuo, The Townsmen Association in Old Shanghai [in Chinese]; CitationWang, Chinese Interpersonal Relations [in Chinese].

61. CitationLiang and Zheng, The Study of Overseas Chinese History [in Chinese]; CitationWu, Overseas Chinese [in Chinese].

62. CitationChen et al., “Guanxi Practices,” 200–209; CitationPuffer et al., “Entrepreneurship in Russia,” 441–467; CitationXin and Pearce, “Guanxi: Connections as Substitutes,” 1641–1658.

63. CitationLo, “Chinese Guanxi and Anglo-American Networking,” 216

64. CitationCui and Zhu, Chinese “guanxi” [in Chinese]; CitationWang, Chinese Interpersonal Relations [in Chinese]; CitationXie, The Attitudes and Arts of Contact [in Chinese].

65. CitationBurt, “The Gender of Social Capital,” 5–46.

66. CitationNahapiet and Ghoshal, “Social Capital, Intellectual Capital” 242–266.

67. See note 55 above.

68. CitationGuo, The Townsmen Association in Old Shanghai [in Chinese]; CitationPhillips et al., “Building Entrepreneurial Tie Portfolios,” 134–150.

69. The term ‘Ningbo Bang’ encompasses a variety of formal institutions, such as Ningbo Commerce Group, and informal social networks. All these organizations and networks are formed based on entrepreneurs in or from Ningbo. CitationSun and Li, “The Historical Factors and Functions,” [in Chinese], 4; CitationZhang, The History of Jiangnan [in Chinese].

70. CitationChen, The Study of Ningbo Bang [in Chinese].

71. Source: Ningbo Bang Museum

72. See note 69 above.

73. Source: Ningbo Bang Museum

74. CitationChen, The Study of Ningbo Bang [in Chinese]; CitationDong, “Ningbo Bang in Hankou” [in Chinese], 7; CitationZhang, Ningbo Bang Annals [in Chinese].

75. CitationChen, “The Rise of Ningbo Bang” [in Chinese], 2; CitationXie, “The Historical Report” [in Chinese], 8–13.

76. CitationZhu, Lui, and Chen, Shanghai Immigrants [in Chinese]; CitationZhou, “The pen of Shanghai Port” [in Chinese], 4.

77. ‘When small cabbages are tender and fresh; my husband leaves for Shanghai. He brings back not only money, but also Shanghai's local specialties to share with neighbors. They all call him a good guy.’ Source: Ningbo Bang Museum.

78. CitationJin, “The Characteristics” [in Chinese], 2; CitationSun, “About the Formation” [in Chinese], 3.

79. Source: the Article of Yinxian.

80. CitationLu, Discussion About Zhejiang Merchants [in Chinese]; CitationZhang, The Changing Chinese Perspective [in Chinese].

81. CitationLin, Ningbo Businessman [in Chinese].

82. CitationLi, Start Business [in Chinese], 48.

83. CitationLin, Ningbo Businessman [in Chinese], 116–120; CitationYue, Ningbo Bang Operation Theory Study [in Chinese].

84. CitationChen, The Study of Ningbo Bang [in Chinese]; CitationJin, “The Characteristics” [in Chinese], 2; CitationLin, Ningbo Businessman [in Chinese].

85. CitationWang and Ji, The Changes [in Chinese]; CitationZhang, The History of Ningbo Bang [in Chinese].

86. CitationChen, “The Rise of Ningbo Bang” [in Chinese], 2; CitationZhu et al., Shanghai Immigrants [in Chinese].

87. CitationYue, Ningbo Bang Operation Theory Study [in Chinese].

88. CitationGuo, The Townsmen Association in Old Shanghai [in Chinese].

89. CitationZhang, The History of Ningbo Bang [in Chinese]; CitationZhu et al., Shanghai Immigrants [in Chinese].

90. See note 80 above.

91. CitationJin, “About the Rise and Decline” [in Chinese], 9.

92. See note 69 above.

93. CitationZhang, “The Li's Family” [in Chinese], 3.

94. CitationZhang, The History of Jiangnan [in Chinese]; CitationZhang, “The Li's Family” [in Chinese].

95. CitationZhang, The History of Jiangnan [in Chinese]

96. CitationLi, Start Business [in Chinese], 69–83

97. See note 80 above.

98. CitationJin and Sun, Comprehensive Dictionary [in Chinese]; CitationZhang, The History of Ningbo Bang [in Chinese].

99. CitationJin and Sun, Comprehensive Dictionary [in Chinese].

100. See note 91 above.

101. CitationZhang, The History of Jiangnan [in Chinese]; CitationChen and Lu, “The Rise and Decline” [in Chinese], 2.

102. CitationYang, The History of Shipping [in Chinese].

103. CitationWang and Ji, The Changes [in Chinese]; CitationZhang, The History of Jiangnan [in Chinese].

104. See note 91 above.

105. See note 80 above.

106. CitationZhang, The History of Jiangnan [in Chinese], 3.

107. CitationChen and Lu, “The Rise and Decline” [in Chinese], 2; CitationZhang, The History of Jiangnan [in Chinese], 3.

108. CitationZhang, The History of Jiangnan [in Chinese] 3.

109. Ibid.

110. We use this term in according with Ningbo Bang Museum and other Ningbo-related publications.

111. CitationZou, “Ningbo Chien-Chuang” [in Chinese], 6.

112. CitationYin, Businessmen [in Chinese].

113. CitationWang and Ji, The Changes [in Chinese].

114. See note 108 above.

115. CitationZhang, The History of Jiangnan [in Chinesei] 4.

116. See note 94 above.

117. CitationWen, “The Achievement” [in Chinese], 2.

118. CitationZhang, The History of Jiangnan [in Chinese] 5.

119. CitationChen and Lu, “The Rise and Decline” [in Chinese], 2.

120. CitationLin, Ningbo Businessman [in Chinese]; CitationShi et al., “Discussion” [in Chinese], 2.

121. See note 113 above.

122. CitationZhang, The History of Jiangnan [in Chinese] 5–6.

123. See note 112 above.

124. CitationWen, “The Achievement” [in Chinese], 2; CitationZhang, The History of Jiangnan [in Chinese], 4–6.

125. Source: Ningbo Bang Museum

126. See note 119 above.

127. CitationZhang, The History of Jiangnan [in Chinese], 24–29

128. CitationZhang, The History of Jiangnan [in Chinese], 24–29, 40.

129. CitationZhang, The History of Jiangnan [in Chinese], 40–42.

130. CitationHua, Ningbo Bang and China Modern [in Chinese]; CitationQin, The History of Ningbo Bang [in Chinese].

131. CitationJin and Sun, Comprehensive Dictionary [in Chinese]; CitationQin, “The Rise” [in Chinese], 3.

132. Ibid.

133. CitationZhang, The History of Jiangnan [in Chinese], 42–43.

134. Ibid.

135. CitationZhang, The History of Jiangnan [in Chinese], 42–43; CitationLi, Start Business [in Chinese], 69–83.

136. CitationJin and Sun, Comprehensive Dictionary [in Chinese]; CitationZhang, The History of Jiangnan [in Chinese].

137. CitationQin, The History of Ningbo Bang [in Chinese].

138. CitationJin and Sun, Comprehensive Dictionary [in Chinese]; CitationLu, Discussion About Zhejiang merchants [in Chinese].

139. CitationLi, Start Business [in Chinese], 1–7.

140. CitationChu, Ningbo Bang and Chinese Modern Banks [in Chinese].

141. CitationJin and Sun, Comprehensive Dictionary [in Chinese], 69; CitationLin, Ningbo Businessman [in Chinese].

142. CitationJin and Sun, Comprehensive Dictionary [in Chinese], 245.

143. CitationJin and Sun, Comprehensive Dictionary [in Chinese], 136.

144. CitationLi, Start Business [in Chinese], 71–72; CitationZhang, The History of Jiangnan [in Chinese], 47–55.

145. CitationHu, “Li Shanxiang” [in Chinese]; CitationLi, Start Business, 71–72.

146. Ibid.

147. CitationZhang, The History of Jiangnan [in Chinese], 47–53.

148. See note 47 above.

149. CitationZhang, The History of Jiangnan [in Chinese], 44–45.

150. CitationZhang, The History of Jiangnan [in Chinese], 45–46; CitationLi, Start Business [in Chinese], 76.

151. CitationJin and Sun, [In Chinese] [Dictionary], 24.

152. CitationZhang, The History of Jiangnan [in Chinese], 45–46.

153. CitationJin and Sun, Comprehensive Dictionary, 214; CitationLi et al., Start Business [in Chinese], 76; CitationZhang, The History of Jiangnan [in Chinese], 44–47.

154. CitationTushman and O'Reilly, “Ambidextrous Organizations,” 8–30.

155. CitationPérez and Puig, “Knowledge and Training” 79–99; CitationPhillips et al., “Building Entrepreneurial Tie Portfolios,” 134–150.

156. See note 53 above.

157. See note 47 above.

158. CitationGranovetter, “Problems of Explanation,” 25–56; CitationPérez and Puig, “Knowledge and Training,” 79–99; CitationPhillips et al., “Building Entrepreneurial Tie Portfolios,” 134–150.

159. CitationColeman, “Social Capital in the Creation,” S95–S120.

160. CitationGranovetter, “Problems of Explanation,” 25–56; CitationPérez and Puig, “Knowledge and Training,” 79–99; CitationHarvey and Press, “The City and International Mining,” 98–119; CitationLópez-Morell and O'Kean, “A Stable Network,” 163–84; CitationRoscoe et al. “How Does an Old Firm Learn New Tricks?,” 53–72.

161. CitationOrr, “Sharing Knowledge, Celebrating Identity,” 169–189.

162. CitationAu and Kwan, “Start-up Capital,” 889–908.

163. Sun and Li, “The Historical Factors and Functions” [in Chinese], 4; CitationXie, “The Historical Review” [in Chinese], 8–13.

164. See note 40 above.

165. See note 43 above.

166. CitationSchreyögg and Sydow, “Organizing for Fluidity?” 1251–1262.

167. See note 35 above.

168. See note 38 above.

169. See note 45 above.

Additional information

Notes on contributors

Martin J. Liu

Dr Yannoupolou's research interests are mainly in the area of consumer behaviour, branding and marketing communications.

Jimmy Huang

Zhengzhi Guan is a senior student from Nottingham Business School University China majoring in International Business Management, and his recent research interest is social network analysis in social capital study.

Alain Yee-loong Chong

Dr Chong's research focuses in the field of technology adoption and social networking.

Zhengzhi Guan

Dr J. Huang's research focuses on the process and dynamic of knowledge exploration and exploitation with a specific interest in the context of IT-related entrepreneurship and innovation.

Natalia Yannopoulou

Dr Liu's research focuses in the field of marketing with specific interest on the impact of social networks on decision making process.

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