Summary
This paper describes an investigation into careers information in higher education careers advisory services. It defines careers information and explains its importance. Through a questionnaire, it surveys information‐related activities and attitudes to them in 24 services, on four of which it focuses to examine ten research questions through observation and interviews. Whilst commending the efforts of staff, its discoveries include facility discrepancies, limitations of information technology, shortcomings in careers literature, departmental indifference to careers initiatives and the low status of information staff. In conclusion, it argues a more integrated role for information, and identifies self‐scrutiny by services as an encouraging move towards this.