Abstract
This paper reports an evaluation of an early book reading literacy initiative, the Kirklees 'Babies into Books' project. Baby Book Bags, including a free book and other literacy information, were given to 40 care givers in two targeted areas when their baby was 7 months old, together with an invitation to join a literacy support group. All care givers were interviewed to assess book-related activity in the home when given the Baby Book Bag. Second interviews two months later with 20 care givers revealed significant differences in terms of increases in the number of books owned by the baby, frequency of baby reaching for books and mother and baby looking at children's books and catalogues. These results, and comparison with a control group, confirm the value of this type of very early intervention.