The effects of multimedia communication technology on non-collocated teams: a case study

Abstract

Collaborative teams are becoming increasingly important for industry, both within and across companies. There is a need for communication technology to support teams because many teams are non-collocated, or ‘virtual’. Two automotive supply chain teams were observed while they were experimenting with multimedia conferencing in order to determine what support non-collocated teams need and the potential effects of introducing technologies on their group processes. The observations included meeting recordings and other sources that show the organizational factors affecting teams. Working in teams requires very close collaboration. Communication technology can help teams if it is used to foster close and relatively informal person-to-person interaction. Organizational constraints on how the technology is introduced favour high-technology, specialpurpose installations, but teams can best be supported using relatively modest equipment with desktop access.

Keywords:

• Teams Workplace Meetings Virtual Teams Communication Technology Supply Chain