Attractiveness and Legibility of Various Colours when Printed on Cardboard

Abstract

In Experiment I, blue, black, green, purple, red, orange and yellow letters were tested for legibility and attractiveness on brown and grey cardboard. Legibility and attractiveness were positively correlated. Light, medium and dark shades of blue, black, green and red letters wore studied further in Experiment II using a brown cardboard surface. Legibility and attractiveness again were positively correlated. Light black and rod had poor legibility while medium green and black had high legibility. Blue was the colour voted the most attractive.