Increasing consumer awareness: an ergonomics marketing strategy for the future

Abstract

The benefits for the consumer, and for the practising ergonomist of implementing a marketing strategy designed to increase consumer awareness of ergonomics is discussed with reference to the experiences of ICE Ergonomics, a commercial ergonomics research and consultancy organization based in Great Britain. The marketing strategy, which addresses the areas of publicity, education and practical involvement, forms one part of an integrated marketing strategy now being implemented by ICE.

Keywords:

• Marketing
• Awareness
• Consumer.