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Summary
The emphasis of this paper is upon man and machine engaged in interaction where ‘man’ is the occasional user and ‘machine’ is a terminal. It is argued that it is essential to shift the emphasis from an over pre‐occupation with programming languages and program development techniques to the design of a good interface for the occasional user. The aim of this paper is to encourage all users to make sure that the computer professionals provide an optimum interface for the casual user by the development of appropriate standards and by the full exploitation of the equipment available.