Book review of The Customer Centric Enterprise—Advances in Mass Customization and Personalization. Edited by M. M. TSENG and F. T. PILLER. (Springer, Berlin, 2003), xii+535 pp., €99.95, £77.00, US$109.00 (paperback), ISBN 3-540-02492-1.: International Journal of Production Research: Vol 42, No 23

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"Book review of The Customer Centric Enterprise—Advances in Mass Customization and Personalization. Edited by M. M. TSENG and F. T. PILLER. (Springer, Berlin, 2003), xii+535 pp., €99.95, £77.00, US$109.00 (paperback), ISBN 3-540-02492-1.." International Journal of Production Research, 42(23), p. 5075

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Book review of The Customer Centric Enterprise—Advances in Mass Customization and Personalization. Edited by M. M. TSENG and F. T. PILLER. (Springer, Berlin, 2003), xii+535 pp., €99.95, £77.00, US$109.00 (paperback), ISBN 3-540-02492-1.

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Book review of The Customer Centric Enterprise—Advances in Mass Customization and Personalization. Edited by M. M. TSENG and F. T. PILLER. (Springer, Berlin, 2003), xii+535 pp., €99.95, £77.00, US$109.00 (paperback), ISBN 3-540-02492-1.

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