User acceptance of mobile commerce: an empirical study in Macau

Abstract

This study aims to examine the positive and negative factors that can significantly explain user acceptance of mobile commerce (m-commerce) in Macau. A technology acceptance model for m-commerce with five factors is constructed. The proposed model is tested using data collected from 219 respondents. Confirmatory factor analysis is performed to examine the reliability and validity of the model, and structural equation modelling is performed to access the relationship between behaviour intention and each factor. The acceptance of m-commerce is influenced by factors including performance expectancy, social influence, facilitating conditions and privacy concern; while effort expectancy is insignificant in this case. The results of the study are useful for m-commerce service providers to adjust their strategies for promoting m-commerce services. This study contributes to the practice by providing a user technology acceptance model for m-commerce that can be used as a foundation for future research.

Keywords:

• mobile commerce
• user acceptance
• privacy concern
• UTAUT

Additional information

Notes on contributors

Ivan K.W. Lai

Ivan K.W. Lai is Associate Professor and Assistant Dean of the Faculty of Hospitality and Tourism Management at the Macau University of Science and Technology, Macau. He is also working as an adjunct research fellow in the International Graduate School of Business at the University of South Australia, Adelaide, Australia. He received his MBA degree (1992) from the University of Strathclyde and PhD degree (2003) in Business and Management from the University of South Australia. He has over 20 years of industrial experience in the supply chain and information systems management. He has published research papers in various journals such as Construct Management and Economics, Electronic Commerce Research and Applications, Information Systems Management, Expert Systems with Applications to mention a few. His current research focuses on technology acceptance and knowledge cloud computing.

Donny C.F. Lai

Donny C.F. Lai is working as Systems Manager for the Office of CIO in City University of Hong Kong. He has been working for the IT industry for more than 20 years. He is active in the research of Technology Acceptance Models and has several years of experience in teaching the subjects of enterprise computing, software engineering, Internet technologies, mobile application development and spreadsheet modelling in City University of Hong Kong. He has published several articles in the journals of Enterprise Systems and Enterprise Computing. He is also active in the research of hybrid learning and is a committee member of the International Conference on Hybrid Learning in recent years.