Abstract
Although genomics and genetic engineering are transforming the way we do science and the way we live, there is a distinct lack of understanding about the basics of molecular biology in the general population. We presentthe Genomic Analogy Model for Educators (GAME) strategy for making concepts in genomics easily under-standable for both students and the general population by using familiar objects and concepts associated withdaily life. These analogies have been turned into web-based tutorials and accompanying laboratory exercises that are intended to be used by students studying biotechnology, genetic engineering, or genomics at highschool level. These tutorials are expected to help students, as well as adults, understand some of the fundamental aspects of biotechnology and genomics.