Abstract
This paper reviews the anomaly that seems currently to exist within the profession of social work — on the one hand a denigration of the value and utility of individualized services, and on the other, the increased anonymity of life in today's technological society. It is suggested that the need for individualized services will continue to exist regardless of institutional change and that clinical social work will remain an essential and specialized part of the social work profession. It is postulated that if the clinicians look elsewhere for education and recognition this will be a loss for social work.