Abstract
Almost 90 million working people and their families have great unsatisfied needs for services. They pay for most present and potential U.S. human service structures in at least seven ways. Working people constitute a great challenge and potential growth area for the profession and for schools of social work. Developments in present industrial social work and social work education are discussed in this paper. Specific new proposals are presented. These include suggestions for meeting urgent needs and opportunities during the economic crisis.