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Abstract
Social workers do not enjoy a positive public image. This makes it difficult for them to gain a sympathetic audience or necessary public support for essential programs and services. This paper describes an attempt to teach social work students to use the news media (radio, television, and local newspapers) to publicize social work activities and social service programs, and to educate the public about existing and needed services. The authors present information on the opportunities that exist in most localities for these public education activities and describe the results achieved in a two-year pilot effort.
Additional information
Notes on contributors
Edward A. Brawley
EDWARD A. BRAWLEY is an associate professor of social welfare and EMILIA E. MARTINEZ-BRAWLEY is an associate professor of social welfare, both in the Pennsylvania State University Sociology Department. This paper originally was presented at the Council on Social Work Education Annual Program Meeting in Louisville, Kentucky, March 9, 1981.
Emilia E. Martinez-Brawley
EDWARD A. BRAWLEY is an associate professor of social welfare and EMILIA E. MARTINEZ-BRAWLEY is an associate professor of social welfare, both in the Pennsylvania State University Sociology Department. This paper originally was presented at the Council on Social Work Education Annual Program Meeting in Louisville, Kentucky, March 9, 1981.