Abstract
This study analyzed College Characteristics Index data for 207 students enrolled in a college of business administration to determine institutional press. The obtained scores were compared with Stern’s normative sample. Mean scores for College of Business Administration (CBA) and Arts (A) and Sciences (S) samples were analyzed in terms of the t ratio to determine the degree of press. No significant variance appeared for the groups in Work-Play, Group Life, and Academic Organization. In Non-Vocational Climate and Student Dignity significant differences appeared favoring the A and S sample. Mean scores for all other factors favored the CBA students. Press related to courses showed no threat. Factors related to Social Life interest the students only to a minor degree.