Advanced search
Publication Cover
Journal of Leisure Research Volume 34, 2002 - Issue 2
Submit an article Journal homepage
4,014
Views
555
CrossRef citations to date
0
Altmetric
Original Articles

Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service

James F. PetrickDepartment of Recreation, Park and Tourism Sciences, Texas A&M UniversityCorrespondence[email protected]
, Ph.D.
Pages 119-134 | Published online: 13 Dec 2017
 
Sample our Sports and Leisure journals, sign in here to start your FREE access for 14 days

Abstract

The construct of perceived value has been identified as one of the most important measures for gaining competitive edge (Parasuraman, 1997), and has been argued to be the most important indicator of repurchase intentions (Parasuraman & Grewal, 2000). Thus, the measurement of perceived value may have far reaching implications for the recreation and tourism fields. The purpose of the current study was to develop a multidimensional scale for the measurement of perceived value of a service. A 25-item instrument was developed to measure the construct and its dimensions. Five dimensions were identified, and were found to have content validity by a panel of experts. The instrument was further found to be reliable, and have convergent, and discriminant validity.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related Research Data

Achieving innovation through supplier collaboration: the role of the purchasing interface
Source: Emerald
Tourists’ happiness: are there smart tourism technology effects?
Source: Informa UK Limited
STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH
Source: American Psychological Association (APA)
The Conceptualisation and Measurement of Consumer Value in Services
Source: SAGE Publications
Fit indices in covariance structure modeling : Sensitivity to underparameterized model misspecification
Source: American Psychological Association (APA)
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations:
Source: JSTOR
The Study on the Influence of Online Interactivity on Purchase Intention on B2C Websites: The Interference Moderating Role of Website Reputation
Source: Springer International Publishing
The Effect of Experience Quality
Source: Wiley
The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions:
Source: SAGE Publications
The dark side of CRM: advantaged and disadvantaged customers
Source: Emerald
The Extra-Institutional Logics of an Emerging Market Field: Values and Practice in the Bitcoin Experience:
Source: SAGE Publications
The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan
Source: Springer Science and Business Media LLC
Fit indices in covariance structure modeling : Sensitivity to underparameterized model misspecification
Source: American Psychological Association (APA)
A higher-order structural model
Source: UK : Sage Publications
Brand relationship, consumption values and branded app adoption
Source: Emerald
Measuring novelty seeking in tourism.
Source: Elsevier BV
Differences Between Business and Leisure Travelers
Source: Informa UK Limited
Evaluating theory of structured experience propositions: effects of service quality and experience industry techniques on quality of immediate leisure experiences
Source: Informa UK Limited
An Empirical Investigation Based on Online Traveler Reviews
Source: SAGE Publications
Consumer response to retail performance of organic food retailers
Source: Emerald
Impact of tourists’ perceived value on behavioral intention for mega events: Analysis of inbound and domestic tourists at Shanghai World Expo
Source: Springer Science and Business Media LLC
Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?
Source: Springer Science and Business Media LLC
Factors affecting international event visitors’ behavioral intentions: the moderating role of attachment avoidance
Source: Informa UK Limited
Using SERVQUAL to Measure the Quality of the Classroom Experience
Source: Wiley
Measuring the perceived value of rural tourism: a field survey in the western Sicilian agritourism sector
Source: Springer Science and Business Media LLC
Repurchase intent antecedents of a competitive brand in the smartphones segment
Source: Informa UK Limited
Service quality, destination image and perceived spirituality embedded model
Source: Emerald
A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists
Source: Emerald
The value of value: Further excursions on the meaning and role of customer value
Source: Wiley
The Effect of Ad Claims and Ad Context on Attitude toward the Advertisement
Source: Informa UK Limited
A theory of structured experience
Source: Informa UK Limited
Achieving Student Satisfaction and Student Loyalty in Higher Education: A Focus on Service Value Dimensions
Source: Informa UK Limited
SIGNIFICANCE TESTS AND GOODNESS OF FIT IN THE ANALYSIS OF COVARIANCE STRUCTURES
Source: American Psychological Association (APA)
Critical factors influencing physicians’ intention to use computerized clinical practice guidelines: an integrative model of activity theory and the technology acceptance model
Source: Springer Nature
Borrowing books from a convenience store? An innovative library service
Source: Emerald
Past progress and future directions in conceptualizing customer perceived value
Source: Emerald
Classifying Services to Gain Strategic Marketing Insights
Source: SAGE Publications
Customer value: The next source for competitive advantage
Source: Springer Science and Business Media LLC
An Exploratory Study
Source: The Haworth Press
First Timers’ and Repeaters’ Perceived Value
Source: SAGE Publications
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:
Source: SAGE Publications
Presence in virtual golf simulators: The effects of presence on perceived enjoyment, perceived value, and behavioral intention
Source: SAGE Publications
Gen Y-ers’ brand loyalty drivers in emerging devices
Source: Emerald
The impact of technology on the quality-value-loyalty chain: A research agenda
Source: Springer Science and Business Media LLC
The Devil Wears Prada or Zara: A Revelation into Customer Perceived Value of Luxury and Mass Fashion Brands*
Source: Informa UK Limited
The Moderating Role of Water Park Service Quality, Environment, Image, and Food Quality on Perceived Value and Customer Loyalty: A South Korean Case Study
Source: Informa UK Limited
Roles of perceived value and individual differences in the acceptance of mobile coupon applications
Source: Emerald
Event quality, perceived value, destination image, and behavioral intention of sports events: the case of the IAAF World Championship, Daegu, 2011.
Source: Informa UK Limited
Value-Driven Internet Shopping
Source: Wiley
Impact of value co-creation on logistics customers’ loyalty
Source: Emerald
Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework
Source: Springer Science and Business Media LLC
The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions:
Source: SAGE Publications
Measurement of deep structured experiences as a binary phenomenon
Source: Informa UK Limited
Measuring Perceived Service Innovation Typologies in Retail Industry
Source: World Scientific Pub Co Pte Lt
Ecotourism Knowledge: A Key in Sustainability
Source: Wiley
A Longitudinal Study of Timeshare Owners
Source: SAGE Publications
Consumers' value perceptions across retail outlets: shopping at mass merchandisers and department stores
Source: Informa UK Limited
Effectiveness of demographic characteristics in understanding Malaysian customers’ perceived value of the integrated resort sector
Source: SAGE Publications
Strangers or siblings?
Source: SAGE Publications
Acceptance of Online vs. Traditional Travel Agencies
Source: Informa UK Limited
Reframing Customer Value in a Service-Based Paradigm: An Evaluation of a Formative Measure in a Multi-industry, Cross-cultural Context
Source: Springer Berlin Heidelberg
Exploring the Consumer Attitude of Building-Attached Photovoltaic Equipment Using Revised Technology Acceptance Model
Source: Multidisciplinary Digital Publishing Institute
Brand authenticity leads to perceived value and brand trust
Source: Emerald
Using Drama to Persuade
Source: Oxford University Press (OUP)
The quality-value-satisfaction-loyalty chain: relationships and impacts
Source: Emerald
An update on customer value: state of the art, revised typology, and research agenda
Source: Emerald
Intrinsic value dimensions and the value-satisfaction-loyalty chain: a causal model for services
Source: Emerald
The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: An empirical examination
Source: Informa UK Limited
Understanding Determinants of Health Care Professionals' Perspectives on Mobile Health Continuance and Performance.
Source: JMIR Publications Inc.
The New Demographics and Market Fragmentation
Source: SAGE Publications
Extending Social Exchange Theory to explore customers’ purchase intention in green hotels – evidence from Korea
Source: Emerald
A MARKETING APPROACH FOR CUSTOMER RETENTION
Source: Emerald
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Source: SAGE Publications
Service quality, customer satisfaction, and customer value: A holistic perspective
Source: Elsevier BV
The Effect of Event Supportive Service Environment and Authenticity in the Quality–Value–Satisfaction Framework:
Source: SAGE Publications
The Relationship Between Travel Motives and Customer Value Among Wellness Tourists
Source: Springer International Publishing
The impact of perceived price justice and satisfaction on loyalty: the mediating effect of revisit intention
Source: Emerald Group Publishing Ltd.
Measuring Service Quality in Quick Service, Casual/Theme, and Fine Dining Restaurants
Source: The Haworth Press
The direct and indirect influence of experience quality on satisfaction: the importance of emotions
Source: Taylor & Francis
Measuring Birding Specialization: A Confirmatory Factor Analysis
Source: Informa UK Limited
Value of a hotel stay: a case study in Hong Kong
Source: Informa UK Limited
Price, Product Information, and Purchase Intention: An Empirical Study:
Source: Springer Science and Business Media LLC
A study of quality, satisfaction, use value and expenditure at a music festival
Source: SAGE Publications
The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Source: Springer Science and Business Media LLC
Impact of Multiple Perceived Value on Consumers' Brand Preference and Purchase Intention: A Case of Snack Foods
Source: Informa UK Limited
UTAUT2 Based Predictions of Factors Influencing the Technology Acceptance of Phablets by DNP
Source: Hindawi Limited
Non-government organization members' perceptions of governance: a comparison between Ontario and British Columbia provincial parks management models
Source: Informa UK Limited
Measuring service quality: a reexamination and extension
Source: SAGE Publications
Festivalscapes and the visitor experience: An application of the Stimulus Organism Response approach
Source: Wiley
Shared Short-Term Rentals for Sustainable Tourism in the Social-Network Age: The Impact of Online Reviews on Users’ Purchase Decisions
Source: MDPI AG
Food tourism value: Investigating the factors that influence tourists to revisit:
Source: SAGE Publications
Its Effect on Tourist Behavior and the Performance of Enterprises
Source: SAGE Publications
An Integrative Perspective
Source: The Haworth Press
Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention
Source: Informa UK Limited
A comparative analysis of Japanese and Western consumers
Source: Emerald
Customer responses to the CSR of banking companies
Source: Emerald
Building company reputation and brand equity through CSR: the mediating role of trust
Source: Emerald
The structure of consumers' satisfaction: Cross-product comparisons
Source: Springer Science and Business Media LLC
SERVQUAL revisited: a critical review of service quality
Source: Emerald
Measuring Residents' Emotional Solidarity with Tourists: Scale Development of Durkheim's Theoretical Constructs
Source: SAGE Publications
The Roles of Quality and Intermediary Constructs in Determining Festival Attendees' Behavioral Intention
Source: SAGE Publications
Reflections on gaining competitive advantage through customer value
Source: Springer Science and Business Media LLC
Celebration of heritage: linkages between historical re-enactment festival attributes and attendees' value perception.
Source: Informa UK Limited
Online reviews as a feedback mechanism for hotel CRM systems
Source: Informa UK Limited
Bridging the gap between the concept and its measurement
Source: Emerald
Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study
Source: Springer Science and Business Media LLC
Understanding Customer-Derived Value in the Timeshare Industry:
Source: SAGE Publications
Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value
Source: Informa UK Limited
Measuring Customer-Based Casino Brand Equity and its Consequences
Source: Informa UK Limited

Linking provided by 

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.