Prediction of Action- and Thought-Oriented Response: Behavioral Style or Situational Demand?

Summary

Male college students (N = 72) were administered an occupations/activities preference scale as a measure of action- and thought-oriented behavior styles, and responded to seven TAT cards varying in degrees of “stimulus pull” for action and thought modes of expression. Verbs in TAT stories were assigned to action and thought categories. Mean percentages of action and thought verbs were significantly related to both Ss’ behavior styles and to TAT stimulus demands. The results support Phillips’ (1968) action-thought typology, but suggest that situational demand may be equally as important as behavior style in determining one's action or thought mode of response in a given situation. Additional results raised questions concerning the adequacy of Phillips’ developmental conceptualization of action-thought behavior styles.