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Summary
The distinction is made between performance-character evaluations and acceptance-liking evaluations. The relationship of attitudinal similarity (and hence, perceived probability of acceptance) and direct probability of acceptance evaluations is examined. Each of 48 undergraduate subjects received a positive, negative, or no probability of acceptance evaluation from a bogus stranger with similar or dissimilar attitudes. Analysis of variance showed a significant main effect for probability of acceptance and a significant interaction effect. These results are interpreted as providing support for a model in which attraction to a stimulus figure is based both on the figure's reinforcement value and evaluative congruency.
