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Summary
A methodological concern in the application of the behavioral choice model involves the acquisition of outcomes for use in the model. An experiment was designed to compare alternative methods of outcome acquisition. A total of 149 part-time, evening MBA students served as Ss in this study involving alternative choice of homes. They were randomly assigned to three conditions that had the use of a predetermined list of outcomes associated with home ownership, or had to generate their own list of outcomes either with the help of a separate list of possible outcomes or with no help at all. The prediction of greater accuracy when a S generates his or her own outcomes for use in the model was not supported. A number of explanations for the outcome are provided.