A Direct Study of Halo Effect

Abstract

Five individuals were evaluated on a 7-point scale from strongly dislike (1) to strongly like (7). A week later the same people were rated on 16 relatively distinct traits, such as carefulness, sense of humor, fairness, and sociability. For three of the rated individuals, there were no extreme ratings on the general impression (liking) scale by raters, and the correlations between those scores and mean trait ratings were .26, .32, and .36. For the other two, there were sharp and extreme ratings on the general liking scale, and correlations between those scores and mean trait ratings were .60 and .76. This method provides a more appropriate and more meaningful index of halo effect than other methods because it is based more directly on Thorndike's (1920) original concept.