Political Perception Among Young Australians: Affective Versus Cognitive Appraisal

Abstract

We investigated the role of affect in the political perceptions of a sample of Australian university students (N = 185). Following the procedure of Abelson, Kinder, Peters, and Fiske (1982), we compared affective and cognitive appraisals of three Australian politicians (Bob Hawke, John Howard, and Joh Bjelke-Petersen) and examined their respective influence on favorability judgments. Affective appraisals were less consistent than cognitive appraisals, and affect was a significant predictor of favorability, with certain idiosyncratic exceptions. Bjelke-Petersen elicited comparatively consistent affective reactions. The affective reactions elicited by Hawke were inconsequential to favorability. Two dimensions of negative affect for Hawke revealed a differential impact of negative affect on favorability.