A Test of the Effect of Reverse Speech on Priming

Abstract

J. R. Vokey and J. D. Read (1985) indicated that listeners cannot consciously recognize backward messages but that some information can be obtained from reversed speech. If reverse speech has a powerful influence on language processing, as D. J. Oates (1991) has claimed, then one should be able to measure a reliable priming effect from reversed messages. Sixty undergraduate students listened to short messages presented either backward or forward. Immediately after listening to each message, they responded in a lexical decision task to a visually presented word that had either been present or had not been present in the preceding message. No priming effect was found for backward messages, although there was significant priming for forward messages. The results are not consistent with an effect of reverse speech on word processing.

Key Words:

• repetition priming
• reverse speech