The Structure of Attitudes Toward Persons Who Are Deaf: Emotions, Values, and Stereotypes

Abstract

The relative effects of affect, cognition, and stereotyping on attitudes toward persons who are deaf were studied. Respondents (N = 175) were initially asked to list terms or phrases that described (a) a typical person who is deaf, (b) the feelings the respondent experienced when thinking of a typical person who is deaf, and (c) beliefs about how a typical person who is deaf either facilitates or blocks cherished values held by the respondent. Then, each respondent evaluated as positive or negative each of the terms or phrases he or she wrote down. The relative effects of personality variables and structural variables on prejudicial attitudes were also assessed. Affect and past experience figured prominently in respondents' attitudes toward people who are deaf. Explanations for these findings and the implications of these results for prejudice formation and reduction were explored, especially in light of the passage, implementation, and enforcement of the Americans with Disabilities Act.