Nonconscious processing of sexual information: A generalization to women

Abstract

Sexually competent stimuli may nonconsciously activate sexual memory and set up sexual responding. In men, subliminally presented sexual pictures facilitated recognition of sexual information (Spiering, Everaerd, & Janssen, 2003). The goal of the two experiments reported here was to investigate to what extent this result can be generalized to women. A direct replication in women failed in Experiment 1. In Experiment 2, besides the male‐oriented sexual picture set, pictures of two other sets were presented: female‐oriented sexual pictures and baby pictures. Effects of the menstrual cycle were also examined. In Experiment 2, only male‐oriented pictures showed a facilitation effect. Sensitivity for reproductive stimuli was enhanced during the midluteal phase. Like men, women may nonconsciously recognize a stimulus as sexual. This recognition process seems unrelated to the potential of the stimulus to elicit subjective arousal.