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The Journal of Social Psychology Volume 134, 1994 - Issue 6
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Original Articles

The Effect of Self-Presentation on Social Value Orientation

Jurjen Iedema Department of Psychology, Tilburg University, The Netherlands
&
Matthijs Poppe Department of Psychology, Tilburg University, The Netherlands
Pages 771-782 | Received 14 Jan 1994, Published online: 01 Jul 2010
 
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Abstract

Social-value orientations in interdependence situations are expected to be influenced by self-presentational concerns because in contrast to proself orientations (individualism and competition), prosocial orientations (cooperation, altruism, equality, and maximin) tend to make a more positive impression on others. In the present study, the influence of self-presentation on social orientation was inhibited by means of a bogus pipeline procedure. Dutch University students in a bogus pipeline condition displayed less prosocial and more proself orientations than students in a condition in which no bogus pipeline was used.

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