Abstract
Previous research examining the tendency for sports spectators to internalize team successes while externalizing team failures has been inconsistent. Several studies have found support for this success/failure attributional bias, but others have not. The current study tested the hypothesis that the success/failure bias would be found among American spectators who were high in identification with a target team but that spectators low in identification would be only minimally biased in their attributions concerning competition outcome. The results of a study testing 90 basketball fans varying in degree of identification supported the hypothesis.