Millennial research on fleek: Suggestions for improving generational research design

ABSTRACT

This special issue will examine and embrace the uniqueness of millennials. We look at a number of issues related to this generational cohort, examining what makes them unique, challenging and even assets to those they come into contact with in their lives. In our opening article we discuss the unique attributes of millennials, provide researchers a framework for generational research best practices, and provide an overview of the articles featured in this special issue.

KEYWORDS:

• millennial
• generational research
• research design

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

William I. MacKenzie

William I. MacKenzie is an Associate Professor of Management in the College of Business at the University of Alabama in Huntsville. His research interests are in human resource management, organizational behavior, and higher education administration.

Robert F. Scherer

Robert F. Scherer is Professor of Management and Dean in the School of Business at Trinity University, San Antonio, Texas. His research interests are in organizational behavior, human resource management and higher education administration.