ABSTRACT
People’s diets can serve as a basis for social identity, and the papers in this special issue examine the social psychological implications of vegetarianism as a social identity. The papers run the gamut from examining how vegetarians are viewed by the omnivorous majority to examining interventions designed to reduce meat consumption. In this paper I provide background information to provide a context for understanding the articles. This information includes a discussion of definitions of vegetarianism, people’s motives for adopting a vegetarian diet, and some of the individual differences other than diet that distinguish vegetarians and non-vegetarians.
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John B. Nezlek
John B. Nezlek is a Professor at SWPS University of Social Sciences and Humanities, Warsaw, and the College of William & Mary. His research interests include vegetarianism as a social psychological construct, prosociality, daily experience, and applications of multilevel modeling in personality and social psychology.