Abstract
A sample of 78 U.S. students carried beepers for 1 week and reported in situ on their awareness of gender and race. The participants to whom gender and race were more important were more aware of those characteristics, and their awareness of gender and race was more variable across situations. Awareness was higher in public than in private settings; it was also higher during athletic than during academic involvement. The White participants were more aware of race when they were in the racial minority; the non-White participants were more aware of race when they were in the racial majority. All the participants were more aware of gender when they were in the gender minority.