Abstract
This article lists the difficulties involved in conducting evaluations of guidance and counseling programs. Of the difficulties listed only those that dealt specifically with measurement terms are discussed. In addition to the discussion some examples are provided of alternative means to the traditional approaches of measurement related to evaluation in general and guidance in particular. A rationale from the literature is provided for the alternative means of measurement suggested. If practitioners could overcome the greatest difficulties involved in conducting guidance evaluation, other difficulties would be minimized to the extent that guidance evaluation could at least be initiated.